About

Calling All Kids is a fast-growing mobile app for parents and young children (ages 2–6) that promotes and teaches healthy habits and social-emotional skills. We’re now building a more robust lifecycle marketing system to engage parents, boost retention, and increase conversions to paid plans. We’re looking for an experienced Lifecycle Marketing Manager who can own the full email funnel — from strategy and design through automation, execution, and tracking. REQUIREMENTS: 1. Proven experience running automated email journeys for a mobile app, SaaS, or consumer product. 2. Strong command of Customer.io, Klaviyo, or similar automation tools. 3. Ability to handle both strategy and hands-on setup (copy, design, logic, triggers). 4. Understanding of lifecycle marketing, retention, and segmentation. 5. Excellent written English and an empathetic tone suited for a parent audience. Optional but preferred: experience integrating emails with Firebase, Mixpanel, or Appsflyer data.