About

• Legal Counsel
• Location: Hybrid, London
• Reporting to: CFO
• Salary band: £70,000-£80,000
• About us
• Duel is a SaaS company on a mission to make Brand Advocacy the industry standard philosophy for building brilliant retail brands. It was founded by world record-breaking adventurer and former brand ambassador Paul Archer. We exist to show that companies built for advocacy can change the world. In today's hyper connected world in which social media is now twice the size of all other media channels combined and entirely user-generated, the most successful brands are the ones investing in people and in community, not in ads.
• The Duel Brand Advocacy Solution allows enterprise brands to do just that. We have onboarded over 60 influential brands such as Abercrombie & Fitch, Charlotte Tilbury, Spanx, Victoria’s Secret, LUSH and Elemis. The Duel team's global presence includes offices in New York City & London. Our team of 60+ is composed of psychologists, brand experts and community builders, combining cutting-edge brand expertise with seasoned SaaS experience.
• Backed by top European VCs, Duel recently announced a $16 million Series A, which will accelerate growth in the US from our base in New York, and bring our entirely AI-driven product vision to life to equip brands with the solution needed to drive growth through thousands of advocates, customers, creators and brand ambassadors.

• The Role
• Own all things legal, successfully supporting, growing, and representing the company and its legal ecosystem through various stages of growth. A key focus will be on streamlining and managing enterprise customer contract review processes, ensuring efficient turnaround times, and enabling the business to close great deals faster and with confidence.
• As Legal Counsel, you will be an integral part of the finance team, reporting directly to the CFO. You will apply your legal expertise and commercial mindset to proactively guide and support teams across the business. Your role will focus on identifying and addressing legal and operational challenges, while helping to build the foundations for sustainable, legally sound commercial growth. You will also play a key role in fostering self-sufficiency within teams, empowering them to navigate legal considerations confidently and effectively.
• Your primary role is to support and elevate others across the business to do their best work, while you remain aware and on-top of managing the business risks being created in the process in a way that continues to let them run full steam ahead, at speed. People actively seek out your input and guidance on new matters, while reducing mandatory touch-points with legal.

• We’re looking for someone who will…
• Work closely with every team in the business, initially with a particular focus on supporting our Commercial,People and Finance teams as they ramp into their roles and scale, enabling us to do more deals, of ever-higher quality - faster.
• Act as a commercial legal generalist who is autonomous, and people-oriented taking ownership of a whole host of valuable legal projects across the entire business to really help drive our next phase of growth. There is no problem that is someone else’s problem - you’re the person who will help us figure out how we can best solve it, in a way that builds the right risk profile for the business.
• Engage with the end-to-end supplier management, supporting on contract reviews for internal tooling.
• Own and optimize the Enterprise customer contract lifecycle, ensuring efficient review, negotiation, and management of high-value agreements. Engage with the end-to-end customer lifecycle, from initial contract review and negotiation to smooth onboarding processes and ongoing legal support for the Sales and Customer Success team. Your work will directly impact deal velocity and customer satisfaction.
• Build scalable processes and templates to standardise and accelerate our enterprise customer contract turnaround, reducing legal bottlenecks and empowering the sales and commercial teams without increasing legal and business risk.
• Be responsible for HR legal matters, working closely with the People team and seeking outside counsel advice as/when it is necessary to do so.
• Own and nourish the relationship with law firms and outside contractors for work that touches legal projects or matters.
• Own legal governance, hygiene and diligence internally.
• As/when be responsible for legal aspects of fundraising or strategic financial activities e.g. build and maintain the data room and lead us through DD on a fundraise in the future.
• Build our legal playbooks as appropriate for teams and functions so that they are not reliant on in house legal counsel for everything.

• We’d love to hear from you if…
• You are a UK qualified (or equivalent) solicitor with at least 3-4 years’ PQE.
• You have gained at least some of your PQE experience in-house in a startup/scaleup environment, either through a secondment, previous role, or previous non-legal professional role.
• You have experience with U.S. / NY law applicable to enterprise SaaS contracts and agreements.
• You have an entrepreneurial acumen with a solid grounding and interest in commercial matters. You know your way around an Enterprise SaaS contract negotiation.
• You have a good understanding of data privacy and infosec matters relevant to tech organisations.
• You are happy handling the widest range of legal issues that come up in a start-up environment, even if outside your core areas of expertise.
• You are great with autonomy, but also know when team work matters.
• You are pragmatic by nature and thrive in an environment where change is constant and ambiguity is part of the process. You effortlessly manage high volumes, intricate details, and complex challenges, while maintaining a clear, simple approach in your work and communication. You’re always thinking about how to streamline processes, reduce complexity, and make things more efficient for the wider team
• You are a problem solver with experience of implementing solutions to complex problems.
• You are excited by and curious about our product and keen to be part of our journey.

• Person
• Constantly learning about Duel’s products, data ecosystem, and client dynamics to anticipate challenges and spot opportunities. Proactively seeks to understand the “why” behind business decisions and helps shape them, not just react to them.
• Translates complex legal language into clear, actionable advice that empowers teams to move fast and confidently. Makes legal processes feel enabling, not bureaucratic.
• Balances risk and innovation, identifying solutions that support growth without overcomplicating. Brings simplicity and calm to ambiguous, fast-moving situations.
• Partners cross-functionally with warmth, humility, and approachability. Builds trust with non-legal stakeholders and finds joy in helping others succeed.
• Delivers clear, thoughtful legal advice that stands up under pressure, whether it’s a complex SaaS negotiation or a quick review for a marketing campaign. Operates with high ownership and meticulous attention to detail.
• Models respect, inclusion, and integrity. Helps build psychological safety by being open about mistakes, sharing knowledge, and celebrating others’ wins

• The Dueligan Culture
• We’re building a remarkable company with remarkable people and a remarkable culture. Advocacy is our north star, for customers and employees.
• A High Trust, Tight Ship, full of Bloody Brilliant & Utterly Lovely People doing their best work together.
• We value trust and freedom above all else, combined with deep ownership, execution, and candor.
• Dueligans are the largest shareholders in Duel. We take ownership seriously.

• In-Person and Remote Working Balance
• We do much of our best work together in person, which is why we’re hiring people within commuting distance of our London or New York offices. But we also recognise the value of deep work at home. Our hybrid philosophy gives you freedom and flexibility, you do you, as long as it’s not at the expense of others.

• Duel Perks and Package
• Flexible working hours - if you need to fit around childcare or need to work around your life, we understand.
• Around 32 days of Annual Leave (28 excluding bank holidays and an extended break between Christmas and New Year, when we close the office). On-going training where required.
• Options scheme for all full-time employees - it’s important to us that everybody owns a part of the company and shares in the benefits of what we build.
• Company MacBook to work from
• £350 WFH Set-Up
• Headspace Contributions
• Personal Development budget and support
• 2 additional days leave for volunteering