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AI-Powered Work Delivery Package Planning Permission Lead Generation → Showroom Marketing ⸻ 🎯 Objective Leverage AI + automation to: 1. Scrape London borough council planning portals. 2. Identify extensions, refurbishments, and new builds. 3. Extract agent/architect contact details from PDFs. 4. Use AI for data cleaning, enrichment, and classification. 5. Deliver weekly, marketing-ready lead lists that feed into an email campaign inviting contacts to your Guildford showroom. ⸻ 🔧 Freelancer Responsibilities 1. AI-Scraping & Data Capture • Build scripts to automate weekly queries across all 33 London planning portals. • Collect application data (ref, proposal, address, borough, date). • Download “Application Form” PDFs → run AI-assisted OCR if scanned. • Use LLM models to parse PDFs into structured fields: • Agent Name, Company, Email, Phone • Proposal summary and project type (extension, new dwelling, etc.). 2. AI-Driven Classification & Filtering • Train a simple AI classifier to tag applications: • Extension / Loft / New Build / Commercial / Not Relevant • Only output projects that match your target scope. 3. AI-Based Data Enrichment • Where PDFs lack emails, use AI + APIs to: • Search company websites. • Pull public contact emails (info@, enquiries@). • Cross-check with Companies House and LinkedIn. • AI assists with deduplication (fuzzy-matching similar names). 4. Delivery & Reporting • Weekly Google Sheet or CSV of 100–300 new leads. • Each row contains: Proposal, Address, Agent Details, Contact Email, Source URL. • Confidence score (AI-generated): High, Medium, Low reliability. • Dashboard/report summarising: • Number of applications scanned • Percentage of relevant projects • Percentage with usable agent emails 5. Marketing Integration • Feed clean data into Mailchimp or HubSpot. • AI assists with personalised email copy: • Insert project type and borough into outreach emails. • Suggest subject lines optimised for open rates. • Run a 3–5 email sequence inviting architects and developers to your Guildford showroom. ⸻ 📦 Deliverables • Weekly Lead File (CSV or Google Sheet). • Email campaign setup with AI-generated copy variations. • Performance report: opens, clicks, showroom bookings. ⸻ ✅ Success Metrics • At least 200 new qualified agent or developer contacts per month. • At least 35 percent email open rate; 5 percent click-through. • Minimum number of showroom visits booked per month (to be agreed). ⸻ 🚀 AI Tools the Freelancer Should Use • Scraping and Parsing: Python with Playwright, pdfminer.six, Tesseract OCR. • AI Extraction and Classification: GPT API or open-source LLM for entity extraction and project tagging. • Data Enrichment: Companies House API and AI to match company with website or email. • Email Campaign Optimisation: AI copywriting and subject line A or B testing. ⸻ ⚡ This way, you’re not hiring someone to manually trawl planning sites. You’re hiring them to build an AI-driven pipeline that: • Finds new projects in real-time, • Auto-extracts the right contact details, • And plugs them straight into your marketing funnel.