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Job Description : Job Title: Key Account Executive – Home Counties About the Function: Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential. About the role: Here at Diageo, we are looking for a commercially minded Account Executive to join our On Trade channel in our Home Counties team, specifically covering areas such as Hemel Hempstead, Luton, Slough, Enfield, Watford and surrounding areas. You get to work with category leading brands Smirnoff, Guinness and Tanqueray. As well as our exciting innovation and premium brands such Johnnie Walker, Chase and Casamigos. You are responsible for key independents and groups in Home Counties making sure our customer, category and brand plans are implemented brilliantly in outlet. You will make sure that wherever we connect with a customer or a consumer; they will enjoy working with or drinking our brands. What are your responsibilities as Account Executive On Trade? The role of the Key Account Executive is to own and lead the commercial agenda and Diageo performance within the given city.  Managing circa 250-300 outlets directly, where the primary objective is to deliver distribution and secure pouring agreements for the full Diageo portfolio. The AE is responsible for coordinating world class activation to be delivered by a dedicated Activation Specialist for your region. Our AEs support the activity within their city, you will play a leadership role across the city team. It’s your responsible that all the outlets in your zone are perfectly executed versus our predefined outlet execution standards. Role Responsibilities: Coordinator of performance across the area – supporting roles within the area are: Sales Executive, Quality Executive, Activation Specialist roles Secure distribution & pouring agreements across circa 250-300 outlets for the full Diageo portfolio Deliver a strong return on investment value through contractual agreements, managing spend and forecasting planned activity/ spend with key customers across the year Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition Responsible for developing customer relationships across the account base Responsible for determining who manages new business opportunities within the team Own the Route to Market (RTM) relationships for the area In outlet performance and execution levels accurately tracked and measured (in CRM system where deployed) Responsible for the quality and serve standard of Guinness Draught with the support of the Quality Executive within the geography of your area Experience / skills required: On Trade experience in a similar sales/activation led role or from the trade inc outlet management. Relationships – Has the ability to build strong relationships with customers and route to markets. Commercial Competence – can manage return on investment, forecasting and investment decisions. Knowledge of the area, the trade and the RTM relationships. Target Driven – Will to win! You have the drive, appetite and ambition to excel within a challenging target driven environment. Team coach – will be a key member, coach and mentor of the regional team Organised – can manage a host of priorities. Agile – must be comfortable adapting and flexing workloads to accommodate business needs. If you are ready to work in a fast-paced, dynamic environment alongside other talented and driven members of the team, where you will always be learning and growing then we would love to hear from you.  Please send us your application! Please note you must demonstrate you have the right to work in the UK, be over 21 years of age and hold a full, clean driving license and proof of driving experience of at least 1 year. Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Reward: Attractive package that includes a sales incentive plan rewarding you for delivering great performance. Industry leading sales capability training Working for the undisputed leader in the Spirits industry Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type :Regular Primary Location:1HQ Additional Locations : Job Posting Start Date : 2025-09-30 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ