Instagram & Social Media Specialist for UK Women’s Fashion Brand (India-based,Performance-Based Pay)
Upwork

Remoto
•24 hours ago
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🌟 Instagram & Social Media Specialist for UK Women’s Fashion Brand (India-based, Performance-Based Pay) Location: India (Remote) Target Audience: Women in the UK (ages 25–45) Brand Type: Women’s Clothing / Fashion Compensation: Performance-based (Milestones + Results) About the Project I’m launching an Instagram account for a women’s clothing brand targeted at the UK market. The account is brand new (1–2 followers), and I’m looking for a social media specialist who can build everything from scratch — content plan, followers, engagement, and real customer orders. This role is perfect for someone experienced with international/UK audiences, fashion content, and Instagram/Facebook ads. You should be confident in creating brand presence, reaching UK women, and driving actual sales. What You’ll Do Instagram Setup & Growth Create and optimise the Instagram profile (bio, highlights, branding) Develop a 2-week content plan tailored to UK fashion preferences Create posts, reels, and stories (content/images provided) Grow the follower base organically — focused on UK accounts Engage with UK women’s audience naturally (no spam) UK Audience Targeting Use UK-based hashtags, captions, and posting times Understand UK styling trends, seasons, and audience behaviour Sales & Conversions Aim to generate at least 5 UK orders in the initial phase Run Facebook + Instagram ads for UK women Promote in UK women-focused groups without intrusion Provide weekly reports on growth, engagement, and conversions Payment Structure (Performance-Based) Payments will be released on milestones: Milestone 1 — Account Setup + 2-Week Content Plan Instagram setup, branding, and content plan → ₹XX Milestone Payment Milestone 2 — Growth Goal Reach 300+ real UK followers with genuine engagement → ₹XX Milestone Payment Milestone 3 — Sales Goal First 5 confirmed UK orders → ₹XX Bonus Payment What I’m Looking For Experience handling UK or international Instagram accounts Strong content sense (fashion/lifestyle aesthetics) Ability to create simple but good reels/posts Experience with Meta ads (Facebook + Instagram) Good English writing for captions Weekly communication and transparency Comfortable with performance-based contracts To Apply, Please Share: Your past Instagram/social media work Accounts you have grown (especially for UK/Western clients) A short plan on how you will grow a UK-focused audience Your proposed milestone/payment structure Availability to start



