About

Summary We're Sam & Lucy, the couple behind Family Business Adventure, a personal brand sharing the real story of running businesses, raising a family, and building a life of freedom and purpose. Our content blends family, entrepreneurship, travel, property, and adventure. We're looking for someone who doesn't just execute content, but helps us think strategically about growth, engagement, and brand voice. We need someone who understands Instagram algorithm, knows what drives engagement, and can advise us on content direction. What You'll Do Content Strategy. Analyse what's working, suggest angles, understand our audience Content Creation. Create 5 posts per week Copywriting. Write engaging captions that match our voice and drive engagement Brand Understanding. Learn our tone, values, and audience deeply Analytics & Reporting. Track performance, identify patterns, advise on what's working Content Calendar. Plan, organise, and batch content strategically Scheduling & Publishing. Schedule posts at optimal times Engagement. Thoughtful daily engagement with our community Guidance & Ideas. Bring content ideas, ask questions, follow guidance and challenge us when needed To Apply Please include: Portfolio. 2-3 Instagram accounts you've managed or content you've created (with engagement/growth results if possible) Strategy Approach. How would you grow an Instagram account for a family business brand? About You. Why you're interested in this role? What appeals to you about family business and lifestyle brands?