About

• At Praktika we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors.
• We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars.
• After raising $30 million in Series-A funding, we are growing and looking for a Influencer Coach to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring.
• In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

What we expect you to run

• Daily Creative Direction
• Write 1–3 high-converting video briefs daily for each micro-influencer in your portfolio (20+ creators).
• Translate product value props and campaign goals into scroll-stopping content concepts.
• Balance brand consistency with creator authenticity.
• Creator Portfolio Management
• Manage and coach 20 micro-influencers to consistently deliver quality content.
• Set clear performance expectations and hold creators accountable to metrics.
• Build strong relationships: motivate, guide, and solve creator problems fast.
• Optimize creator mix based on performance data (engagement, conversion, cost-per-acquisition).
• Talent Sourcing & Onboarding
• Continuously source and vet new micro-influencers across platforms (TikTok, Instagram, YouTube).
• Evaluate creators for brand fit, content quality, engagement authenticity, and growth potential.
• Onboard new creators efficiently with clear guidelines and success frameworks.
• Build a waitlist of high-potential creators ready to scale.
• Trend Intelligence
• Stay ahead of social media trends across all major platforms daily.
• Identify emerging formats, sounds, hooks, and narratives before they saturate.
• Translate trends into actionable briefs that feel native, not forced.
• Quality Control & Approval
• Review and approve all creator videos daily before publishing.
• Provide fast, clear feedback to maintain quality standards and speed.
• AI-Driven Workflow
• Use AI tools for brief generation, trend analysis, and performance insights.
• Build templates and systems that let you scale across 20 creators without bottlenecks.
• Automate repetitive tasks to focus on strategy and high-leverage coaching.
• Requirements
• 1–3 years in influencer marketing, creator management, or social media content strategy
• Proven experience managing multiple creators simultaneously and driving results
• Deep platform expertise (TikTok, Instagram, YouTube) and obsessive trend awareness
• Strong creative instincts: can write briefs that inspire creators and convert audiences
• Hands-on AI tools usage for workflow automation and content ideation
• Excellent communication skills: clear feedback, motivational coaching, fast responses
• High organizational skills to manage 20 creators and daily approvals
• Comfortable with high-volume, fast-paced work
• High ownership, low ego, creator-first mentality
• What Sets You Apart
• You scroll TikTok/Instagram for work AND fun, you just "get" what's happening on platforms
• You can watch a video and immediately know if it'll perform or flop
• Creators love working with you because you make them better and help them grow
• You've personally built or managed creator programs that scaled to meaningful revenue/user acquisition
• Join Praktika and lead the charge in driving exponential growth and innovation.
• Apply now to be part of a team that is redefining language learning for millions of users worldwide.