About

• Zeelo is scaling rapidly, and HubSpot sits at the heart of how we market, sell, onboard, and support customers. We’re looking for a HubSpot-centric Business Systems Lead to own, optimise and evolve our CRM ecosystem so it drives commercial performance, operational efficiency, and data integrity.

• This role is 60% focused on HubSpot strategy, configuration, and optimisation; acting as the internal manager and expert and 40% focused on ensuring our wider business systems integrate effectively to support end-to-end workflows.
• You’ll work at the intersection of Revenue, Operations, and Technology: translating business needs into scalable CRM architecture, automation, and process improvements that enable Zeelo’s next phase of growth.

• This is a systems leadership role for someone who wants to design how a scaling business runs on HubSpot.
• HubSpot – ~60%
• HubSpot Architecture & Optimisation
• Act as Zeelo’s primary HubSpot manager and subject matter expert across Marketing, Sales, and Customer Success.

Design and maintain scalable CRM architecture including

• Workflows, lifecycle stages, custom objects, and attribution models
• Data structures aligned to our GTM and operational model
• Permissions, governance, and environment management.
• Continuously optimise HubSpot to support revenue growth, forecasting accuracy, and operational visibility.
• Workflow Automation & Process Design
• Build and refine workflows to automate lead management, deal progression, onboarding, and customer lifecycle processes.
• Eliminate manual effort through smart automation, integrations, and AI-enabled workflows.
• Ensure processes are clean, intuitive, and adopted by frontline teams.
• Data Integrity & Reporting
• Own CRM hygiene, validation rules, deduplication, and enrichment strategies.
• Deliver actionable dashboards and reporting for Sales, Marketing, Operations and Leadership.
• Ensure HubSpot remains the single source of truth for commercial data.
• Keep the system free of obsolete processes, properties and workflows that confuse users.

• Stakeholder Enablement
• Partner closely with Project Management, Revenue, Customer Success, and Operations leaders to translate business needs into CRM solutions. Drive adoption through training, documentation, and change management.
• Act as a strategic advisor on how systems can unlock performance.
• Continuous Improvement
• Identify friction in the customer lifecycle and redesign workflows to improve conversion, retention, and operational speed. Introduce best practice RevOps methodologies and scalable system design.
• Business Systems – ~40%
• Ensure seamless integration between HubSpot and Zeelo’s wider tool stack (e.g. Rippling, Ironclad, Aircall, Linear, Slack, Google Workspace).
• Manage low and no-code configuration and optimisation of connected tools within their platforms.
• Collaborate with Data, PMO, and Operations on cross-system initiatives.
• Support automation and integration solutions using low-code tools (e.g. n8n).
• Provide technical input into process mapping and systems change initiatives.
• Core Experience
• 4+ years hands-on CRM administration and optimisation in a scaling or complex environment.
• 2+ years experience with HubSpot specifically.
• Proven strategic management of CRM architecture — not just task execution.

Deep expertise in

• Workflows and automation design
• Custom objects and schema design
• Reporting and dashboards
• Data governance and hygiene
• User permissions and lifecycle configuration
• Experience partnering with Sales, Marketing,Customer Success, and Operations teams to design efficient, Customer-driven processes.
• Strong understanding of RevOps / Go-To-Market system design.
• Systems & Automation Mindset
• Experience integrating HubSpot with adjacent business tools.
• Practical use of low-code/no-code automation platforms (e.g. n8n).
• Ability to simplify complex workflows into scalable, user-friendly systems.
• Comfortable leveraging AI to automate operational tasks (routing, summarisation, enrichment, etc.).
• Ways of Working
• Product-minded: you treat systems as products that must evolve with the business.
• Strong stakeholder communicator who can translate between technical and commercial teams.
• Structured, detail-oriented, and energised by building order from scale-up complexity.
• Bonus Points
• HubSpot certifications (Admin, RevOps, Marketing Hub, etc.).
• Experience designing CRM environments during high-growth or transformation phases.
• Familiarity with API integrations, JSON, or middleware tooling.
• Background in mobility, logistics, or B2B SaaS environments.
• Experience supporting quote-to-cash, onboarding, or operational delivery workflows.

Why Zeelo

• Mission-driven work: Every commute we power helps reduce CO₂ emissions and makes work more accessible especially in areas with limited public transport
• Global exposure: Be part of a 120+ person team across the US, UK, and Spain
• Supportive Benefits: We offer our employees 100% coverage for medical benefits,, a learning stipend, and Lunch club Fridays!
• Best-in-class tech: Our platform is redefining how organizations move their people