About

Head of Retail & Customer Insights Chester | Highly Competitive Salary + Flexibility We are entering a new era in retail. AI, advanced analytics, and richer customer data are fundamentally changing how the world's biggest brands understand, serve, and grow their customers. As a result, entirely new leadership roles are emerging - and this is one of the most exciting we've seen. Zachary Daniels is proud to be partnering with a major consumer brand to appoint a Head of Retail & Customer Insights - a truly influential role created to sit at the intersection of people, insight, technology, and commercial strategy. This is a role for a real gem: someone who can think laterally, lead with humanity, and use data, AI, and insight to shape the future of a household name. The Opportunity: As Head of Retail & Customer Insights, you will be at the forefront of change, redefining how customer and retail insight is generated, scaled, and used across the organisation. You'll have access to exceptionally rich data: including Kantar, Nielsen, loyalty scheme data, and advanced internal analytics You'll turn this in to foresight not just hindsight This is about asking better questions, uncovering deeper truths, and helping leaders make smarter, faster, braver decisions. What You'll Shape: A future-focused customer and retail insight vision for a major consumer brandHow AI, machine learning, and advanced analytics are embedded into everyday decision-makingA deep, human understanding of customer behaviour, needs, and emerging trendsHow insight influences pricing, promotions, marketing, loyalty, digital, and retail experienceThe evolu