Head of Product Marketing – M&G plc.
Efinancialcareers

London
•4 hours ago
•No application
About
Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions. Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent. We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role. Key Responsibilities1. Strategic Planning & Prioritisation Lead the development and execution of the product marketing plan, aligned to sales priorities and fund tiering.Focus resources on high-demand, commercially critical funds to deliver maximum impact where the business sees the greatest opportunity.Collaborate with distribution leads to adapt priorities dynamically as client and market needs evolve. 2. Product Positioning, Messaging & Content Production Define clear, differentiated positioning for funds and investment strategies across all asset classes.Oversee the production of high-quality product marketing content across formats, including: Product collateralDigital contentThought leadership integration Ensure content is consistent, compliant, and adaptable across multiple client touchpoints.Work with the team to elevate storytelling, translating complex investment concepts into engaging, client-centric narratives. 3. Digital Integration & Sales Enablement Drive integration of di




