About

About the role

• The Head of Marketing will own, evolve and scale the 4th & Reckless marketing engine. Leading and overseeing our Social Media, Community, Influencer, Events, Partnerships & Collaborations functions, this role is responsible for amplifying our brand awareness, ensuring consistency and relevance across every touchpoint.
• As part of the Senior Leadership Team, you will work closely with our Head of Creative and Head of Brand & Design to build a unified brand expression, deliver culturally relevant storytelling, and drive meaningful connectivity with our audience.
• This is a pivotal role for a brand builder who thrives at the intersection of creativity, culture and commercial awareness.

Your Responsibilities

• Brand & Marketing Strategy
• Develop and own the 360º brand and marketing strategy to deepen desire, conversation and community around 4th & Reckless.
• Define brand positioning, messaging and seasonal priorities in partnership with Creative and Design.
• Lead annual and quarterly marketing planning, including campaign roadmap, channel strategy and growth initiatives.
• Use cultural insights, social trends and competitive intelligence to inform forward-thinking brand direction.
• Social & Content
• Oversee social vision, content strategy and channel performance across all global platforms.
• Build an engaged, loyal community through best-in-class storytelling, platform innovation and two-way communication.
• Set tone-of-voice and creative standards that ensure consistency and brand elevation.
• Influencer & Events
• Lead influencer and creator strategy across tiers — from everyday advocates to top-tier talent.
• Drive impactful seeding programs, paid collaborations and long-term ambassador relationships.
• Ensure influencer partnerships deliver measurable brand heat, reach and authentic connection.
• Own the strategy and execution of brand events, activations and pop-ups to drive buzz and emotional engagement.
• Partnerships & Collaborations
• Identify and secure partnerships and collaborations that elevate brand perception and cultural relevance.
• Manage launch plans end-to-end, ensuring cross-functional alignment and impact.
• Leadership & Team Management
• Lead, inspire and develop a growing team across marketing disciplines.
• Foster a culture of experimentation, creativity and accountability.
• Partner closely with Creative, Design, E-commerce and Product teams to deliver cohesive, insight-driven campaigns.
• Own and manage the marketing budget, ensuring efficient investment and measurable ROI.
• Performance & Insights
• Use analytics, customer data and market insights to refine strategies and optimise performance.
• Report on KPIs related to brand growth, engagement, community, influencer ROI and event success.

About You

• Extensive experience in brand or marketing roles, ideally in fashion and lifestyle brands
• Strong strategic thinker with a proven track record of building brand heat and community.
• Deep understanding of social media culture, digital landscapes and influencer ecosystems.
• Strong taste level and ability to balance creative ambition with commercial goals.
• Experience leading teams and working cross-functionally at a senior level.
• Confident communicator with the ability to sell ideas, inspire teams and manage multiple stakeholders.
• Thrives in a fast-paced, dynamic and entrepreneurial environment.