About

You'll sit at the intersection of data, strategy and marketing execution, shaping how acquisition, retention and cross-sell really work. for a scale up consumer platform, Client Details A major consumer-facing financial services brand is rebuilding how it understands, engages, and grows its customer base. They've invested in a new behavioural segmentation model. Now they need someone senior to activate it, embed it, and turn insight into commercial impact. Description The activation of a new behavioural segmentation framework across the business Turning insight into real-world customer strategies that drive growth, retention and profitability Defining what customer value means and making it measurable Building lifecycle and contact strategies that are smart, segmented and test-driven Partnering closely with senior leadership to influence investment, priorities and direction Creating a culture where decisions are driven by customer behaviour Profile A senior customer strategy leader Someone who knows how to turn data and segmentation into outcomes Strong commercial instincts with the ability to connect customer behaviour to revenue Experience working with analytics partners, agencies or consultancies Comfortable leading through ambiguity and transformation Confident communicator who can bring senior stakeholders with them Job Offer Comeptitive package - £120k + bonus Remote working option