About

• Are you ready to take the lead in scaling a fast-growing, purpose-driven brand? We’re seeking a dynamic Head of Growth to drive customer acquisition, retention, and profitability across all direct-to-consumer channels. This is a chance to shape the future of an ambitious fitness and wellbeing brand, working in a fast-paced, innovative environment where your ideas will make a real impact.
• This role offers the opportunity to lead and execute growth strategies that directly influence business performance, while collaborating with a passionate, adventurous team in a purpose-driven company. You’ll also enjoy great perks, including wellness memberships, team adventures, and flexible working arrangements.

• This is an incredible opportunity to join a disruptive force in the fitness and wellbeing sector, dedicated to creating high-quality products and services that empower people to live healthier, more sustainable lives. Rapidly growing, they combine innovation, sustainability, and community, making this an inspiring place to work for someone ready to make a real impact.

The Basics

• ● Salary: negotiable for the right candidate.
• ● Working hours: 40 hours per week (minimum)
• ● Location: London with travel to events, competitions expected.
• ● Access to great perks, including wellness memberships, team adventures, and flexible working arrangements.

The Role

As head of growth, you’ll lead and execute strategies to scale the business, drive customer acquisition and retention, and optimise every part of the online experience. You’ll own e-commerce, Amazon, marketing, and performance, working cross-functionally to deliver measurable growth and impact. Key focus areas include

DTC growth strategy & Campaign management

• Develop and lead the overall direct-to-consumer (DTC) strategy to scale the online business and increase revenue
• Build, test, and refine customer acquisition strategies across paid and organic channels, including paid social, SEO, SEM, affiliate marketing, email, and influencer partnerships
• Oversee the planning, execution, and optimisation of multi-channel performance marketing campaigns, managing timelines, budgets, and performance metrics to maximise ROI
• Own the end-to-end DTC funnel, from traffic generation and conversion rate optimisation (CRO) to customer retention and loyalty.

E-commerce management

• Oversee e-commerce platform performance, ensuring an exceptional user experience and seamless customer journey.
• Lead website optimisation initiatives to improve conversion rates, reduce bounce rates, and increase average order value (AOV).
• Continuously optimise checkout processes, payment options, and site speed to enhance the overall user experience.

Customer retention and loyalty

• Develop and implement strategies to improve customer retention, increase repeat purchases, and drive loyalty.
• Own the CRM strategy, including email marketing campaigns, subscription models, customer service, and personalised communications.
• Use data to understand customer behaviour and tailor communications to enhance customer lifetime value (CLTV).

Analytics and performance tracking

• Continuously analyse campaign performance, channel efficiency, and ROI.
• Use a data-driven approach to testing, learning, and iterating to drive better outcomes.

Profitability and commercial performance

• Own the financial performance of the DTC channel, ensuring profitable growth.
• Optimise customer acquisition costs (CAC) while improving customer lifetime value (LTV).
• Implement pricing, promotional, and margin management strategies.
• Identify and execute cost-saving opportunities across operations, fulfilment, and marketing without compromising the customer experience.

Amazon strategy and management

• Oversee the Amazon channel, managing marketing campaigns, optimising product listings, and enhancing discoverability.
• Lead negotiations on terms, pricing, and trade agreements.
• Develop and maintain a strategic promotional calendar, balancing sales growth with long-term profitability.
• Use performance data to optimise Amazon’s role within the DTC ecosystem.

Cross-functional collaboration

• Work closely with marketing, operations, and creative teams to ensure alignment across channels.
• Collaborate with the leadership team to support overall business goals while maintaining a focus on DTC growth.

What we're looking for

• Experience: 3+ years in DTC roles, ideally in fast-growing brands or digital marketing agencies; drinks or health/wellbeing sector experience is a plus.
• E-Commerce Expertise: Hands-on experience managing online platforms (Shopify, Amazon, etc.) and optimising acquisition, conversion, and retention.
• Marketing Savvy: Strong understanding of paid social, SEO/SEM, CRM, and influencer campaigns.
• Analytical & Customer-Centric: Skilled in data interpretation, with a focus on customer experience and lifetime value.
• Leadership: Self-starter who can execute strategy, lead a small team, and manage third-party agencies.
• Qualifications: Bachelor’s degree in Marketing, Communications, or related field preferred.

• The Person...
• Creative and disruptive thinker who isn’t afraid to chase big ideas.
• Proficient with CRM systems (e.g., Xplor Technologies, Klaviyo).
• Highly ambitious, growth-oriented, and commercially minded.
• Passionate about adventure, sustainability and community.
• Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.