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Head of Creative | Online Retailer - Home / General Merchandise | London / Hybrid | Salary up to £75k A high-growth online retail business is seeking a Head of Creative to define and lead its creative vision across a digital-first operation. This is a senior, hands-on role for an experienced creative leader with deep expertise across photography, graphic design and art direction, alongside broader brand and content creation. Working closely with founders and senior stakeholders, the Head of Creative will shape how the brand looks, feels and communicates across all customer-facing touchpoints, ensuring creative output is distinctive, consistent and commercially effective. Operating in a fast-paced scale-up environment, the Head of Creative will be comfortable setting creative direction and standards, while remaining closely involved in day-to-day execution. Key Responsibilities Own and deliver the overall creative vision aligned to brand and commercial objectives Define, evolve and protect the brand's visual identity, creative guidelines and tone Lead art direction across photography, graphic design and content, ensuring a high standard of execution Oversee ecommerce photography, lifestyle shoots, campaign visuals and product imagery Guide graphic design across digital assets, campaigns, site content and brand materials Ensure creative consistency across all online and customer-facing touchpoints Partner closely with marketing, ecommerce and product teams to support trading and growth goals Translate brand strategy into compelling creative ideas and executions Act as a senior creative voice within the business, influencing brand and customer experience decisions Manage and develop internal c