About

We are a fast-growing car leasing company looking to finally build our full analytics and tracking ecosystem from scratch. We currently have a dormant Google Analytics account that has never been properly set up, meaning our current visibility into traffic, conversions, and user behaviour is extremely limited. We want to change that, properly, professionally, and in depth. We are looking ONLY for a Google Analytics / GA4 expert with a proven track record of building accurate, reliable, conversion-focused analytics setups for competitive industries. No juniors. No partial setups. No guesswork. We want the best of the best. What We Need You to Do We are looking for someone who can deliver a full end-to-end GA4 setup, including: 1. Complete GA4 Setup & Configuration Create and/or clean up our GA4 property Correctly configure data streams, parameters, and enhanced measurement Remove any legacy or broken configurations Integrate GA4 with Google Ads, Search Console, Tag Manager, and other tools 2. Full Conversion Tracking Implementation We want to track all meaningful activity, including (but not limited to): Lead form submissions (multiple forms across our site) Contact clicks, email clicks, and outbound link clicks Phone call tracking Quote enquiries Deals viewed and deal interaction events Scroll depth, engagement time, and page interaction Button clicks & user journeys Micro-conversions (newsletter sign-ups, landing page interactions, etc.) 3. Google Tag Manager (GTM) Setup & Best Practices Full container setup Clean, organised, scalable tag structure Conversion tags, triggers, variables Data Layer event setup (where needed) Debugging to ensure accuracy Zero duplication, zero double-counting 4. Attribution & Funnel Tracking We want a real view of: Which traffic sources drive leads Which keywords and ads convert Multi-touch attribution & assisted conversions Ad platform accuracy (vs GA4 discrepancies) Behaviour flow & funnel drop-off points 5. Custom Dashboards & Reporting We need dashboards that make sense for our business, including: Real-time traffic monitoring Lead generation tracking High-performing pages Top converting deals Audience insights SEO vs paid performance breakdown Clear visual dashboards (GA4 Explore + Looker Studio preferred) 6. Compliance & Data Accuracy Ensure data collection is clean, ethical, and compliant Set up consent mode if required Ensure tracking is resilient against browser restrictions Ensure everything is accurately firing and tested