About

We help UK local services win high-intent “near me” searches. Our internal team manages GHL, tracking numbers, landing pages, AI. We need a Google Ads pro to run ads only, focused on connected calls and qualified leads. Scope (Ads-Only) Build & optimise Search + Call-Only (and PMax for calls where sensible). Keyword strategy with exact/phrase focus; rigorous SQR & negatives. Set up call assets, location assets, call reporting; recommend unique call numbers per ad group (we provision). Validate GTM/GA4 tagging and Consent Mode v2 (we supply base; you sanity-check signals). Weekly reporting with CPCall (≥60s), impression share on core exact terms, change log & next steps. Not in scope (we handle these): GHL/CRM automations, landing pages, AI caller, offline conversion imports (you’ll specify which events to import). Deliverables Week 1–2 (Pilot): Audit & structure plan (campaigns/ad groups/keywords) GTM/GA4 & consent checks; call reporting verified Launch emergency-intent groups + baseline negatives Report & Loom walkthrough with roadmap Ongoing (Monthly): Weekly SQR & negatives, bid/IS management, ad copy tests Change log + performance report every week KPIs Cost per connected call (≥60s) and Qualified CPL Impression share on core exact keywords Lead→booked job rate (from client feedback) Job type: Hourly (ads-only) with a 2-week fixed-price pilot up front Duration: 3–6 months+ after successful pilot Hours per week: 10–14 hrs/week (cap required) Job size: Medium (1–3 local accounts to start; may scale to Large) Must-have experience 2+ years Google Ads for local services (UK preferred) Strong Call-Only track record; CPCall/CPL improvements SQR/negatives discipline; ad copy & geo strategy GTM/GA4 fluency, consent mode awareness Nice to have Bing Ads cloning, Apple Business Connect, Local Services Ads familiarity How to apply (follow exactly) Start with “TowReady – Google (Ads-Only)” Share 3 examples (niche, geo, spend, CPCall/CPL, what you changed) Describe your SQR/negatives routine and exact/phrase approach for “near me” Availability in BST and proposed hourly + pilot fee Compliance Follow Google Ads policies, ASA/CAP, and GDPR/PECR. Genuine local presence; no misrepresentation.