About

Your role: Research and build high-converting campaigns for each service area. Set up Google Search Ads, LSAs, and Display remarketing (if appropriate). Conduct thorough keyword research (high-intent legal terms in the UK). Create compelling ad copy that is compliant with UK legal advertising standards. Set up conversion tracking (calls, form fills, landing pages). Optimise campaigns weekly to reduce CPL (cost per lead). Report clearly: leads generated, cost per lead, and ROI insights.