Global Marketing Lead – F&C
Alkegen
Macclesfield
•8 hours ago
•No application
About
Job Requirements
Why work for us? Alkegen brings together two of the world’s leading specialty materials companies to create one new, innovation-driven leader focused on battery technologies, filtration media, and specialty insulation and sealing materials. Through global reach and breakthrough inventions, we’re delivering products that enable the world to breathe easier, live greener, and go further than ever before.
With over 60 manufacturing facilities with a global workforce of over 9,000 of the industry’s most experienced talent, including insulation and filtration experts, Alkegen is uniquely positioned to help customers impact the environment in meaningful ways.
Alkegen offers a range of dynamic career opportunities with globe-spanning reach. From production operators to engineers, technicians to specialists, sales to leadership, we’re always looking for top talent ready to bring their best. Come grow with us!
We are looking for an experienced B2B marketing professional who is ready to activate their wide array of talents, capabilities and passions to grow our unique and diverse platform of products focused on human health and sustainability.
As Global Marketing Lead – F&C, you will play a vital, hands-on role in the development and execution of marketing and communications programs to build awareness and drive interest in the dynamic portfolio of products within our Filtration and Catalysis (F&C) business group.
Working closely with product development teams, BU leadership, sales and growth leaders and external agencies, you will champion new product introductions, drive engagement in our targeted market segments and generate leads to deliver profitable growth.
As part of our Global MarCom Team, you will have the opportunity to work across marketing and communication disciplines to create impactful strategies to elevate Alkegen’s brand, business goals, and stakeholder’s objectives.
This is a unique opportunity to work with a fun, collaborative and agile team of marketers focused on being bold, moving fast, and making a big impact in everything we do. Come grow further with us!
Job Responsibilities:
- Work across a dynamic ecosystem of stakeholders to lead the execution and implementation of integrated, multi-channel marketing plans for multiple products/segments/channels.
- Collaborate closely with marketing and business leaders to translate business goals and objectives into strategies, campaigns and programs that deliver engagement, leads, funnel, and revenue
- Write and oversee the creation of sales and marketing materials, press releases, key messages, presentations, social media content, website content, media pitches, bylined articles, website content and other external-facing materials about Alkegen technology and solutions.
- Execute growth campaigns to create leads for new product launches, creating content strategy and developing top and middle of the funnel content for traditional and digital communication channels.
- Develop & drive comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, website marketing automation etc.) with measurables objectives
- Work closely with creative partners, Media, and PR teams to conceptualize, execute, and deliver on the programs on time and on budget
- Continuously optimize campaigns to increase conversion and results while keeping pace with overall digital marketing trends and translate relevant industry developments into enterprise strategy.
- Collaboratively as part of the Global Marketing Communications team and other departments to ensure we are properly leveraging our agency resources, digital owned channels and properties, and execute tactics effectively to generate awareness and demand, including trade shows, press and media, social media, collateral development, digital campaign deliverables, and more.
- Serve as a thought-leader, proactively generating thought leadership ideas, strategies and tactics that support the customer journey.
- Build and foster trade media relationships, including those with print, online and broadcast outlets.
- Stay abreast of emerging trends and best practices to identify opportunities to apply new digital technologies and services to improve the Global Marketing Communications team’s speed, agility and innovation.
- Successfully contribute to the development of strategic marketing messaging and positioning to differentiate Alkegen and advance awareness of Alkegen’s capabilities, offerings, solutions, and innovation across the broader organization and in the marketplace
- Develop ROMI and success stories for campaigns; report metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaigns
- Provide creative development and art direction for ads, campaigns, and graphics that support sales objectives and build brand awareness.
Requirements:
- Proven experience in Industrial B2B marketing communications.
- Strong interpersonal skills with a proven ability to work well with internal and external stakeholders.
- Collaborative team player who is flexible, solution-oriented, and capable of articulating complex topics.
- Excellent verbal and written communications skills. Superior writing skills are a must.
- Strong organizational and planning skills to coordinate various activities simultaneously.
- Must be comfortable working on a small, agile team, in a fast-paced environment that requires ongoing management of multiple projects at one time.
- Must be able to meet deadlines and work with tight deadlines and competing priorities while maximizing budgets and ROI.
- Proficiency with Microsoft applications, specifically PowerPoint and Excel.
- Experience with digital marketing automation platforms, content creation tools, Adobe Creative Suite, a plus.
- Bachelor's degree in communications, Marketing or related field.
- Minimum 5-10 years in a corporate marketing communications or agency environment, with strong business acumen.
- Additional qualifications that will help you stand out include:
- Prior experience creating successful inbound and outbound marketing plans tied to business plan and multi-year targets.
- Proven experience synthesizing complex, technical content to engage a variety of stakeholders.
- Ability to balance the "art" (brand & creative) with the "science" (data, reporting & optimization) of marketing campaign management for a B2B audience.
At Alkegen, we strive every day to help people – ALL PEOPLE – breathe easier, live greener and go further than ever before. We believe that diversity and inclusion is central to this mission and to our impact. Our diverse and inclusive culture drives our growth & innovation and we nurture it by actively embracing our differences and using our varied perspectives to solve the complex challenges facing our changing and diverse world.
Employment selection and related decisions are made without regard to sex, race, ethnicity, nation of origin, religion, color, gender identity and expression, age, disability, education, opinions, culture, languages spoken, veteran’s status, or any other protected class.
Employment selection and related decisions are made without regard to sex, race, ethnicity, nation of origin, religion, color, gender identity and expression, age, disability, education, opinions, culture, languages spoken, veteran’s status, or any other protected class.
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