About

We're looking for a full-time systematic Meta Ads specialist who can build a creative engine that consistently hits ROAS targets and scales profitably. This role is for a data-driven marketer who can own our entire Meta ads system—from scripting to scaling—and deliver measurable results. You'll receive clear targets (ROAS, budget, CPA) and build a system that delivers these metrics consistently through systematic testing and optimisation. Who this role is NOT for This is not a role for someone who treats Meta ads as creative experimentation or relies on trends and guesswork. Do not apply if: - You can't explain the relationship between CTR, CPM, and ROAS - You've only managed small budgets (under £5k/month) without proven scaling ability - You think creative testing is about "trying different things and seeing what sticks" - You need constant supervision or can't work independently with targets Who it's for You’ll thrive here if: - You understand the logical flow of selling – how to build attention, interest, desire, and action in a short-form video - You build systematic workflows (for example: 5 hooks x 3 lengths x 2 formats = 30 test variations) - You can write high-converting scripts using AIDA, PAS, and other direct-response frameworks - You analyse every metric (CTR, CPM, CPC, AOV) and know exactly why ads win or fail - You are excited to learn, grow, and eventually lead a team as the company scales 80%+ year on year What You’ll Do Reporting to the CEO, you’ll be responsible for: - Strategic Ad Creative System – Build a machine delivering 5–10 weekly ad creatives tailored to different customer pain points and awareness levels, systematically testing hooks, lengths, angles, and copy to maintain minimum ROAS while scaling profitably - End-to-End Script Development – Write data-backed scripts using proven frameworks, and develop creative briefs for creators to execute - Creator Management – Coordinate creators in the US and Australia with precise briefs, manage production timelines, quality control all content, and build repeatable templates for consistent output - Performance Scaling Framework – Launch structured tests with statistical significance, scale winners systematically, kill losers fast, and document winning patterns - Data Analysis & Optimisation – Monitor daily performance metrics, conduct weekly creative refreshes to combat fatigue, deliver monthly reports with actionable insights, and continuously refine the formula - Budget & ROAS Management – Take full ownership of scaling profitably, maintaining target ROAS while increasing spend, and building predictable growth models What We’re Looking For - 2+ years scaling Meta ads for DTC eCommerce brands - Proven track record of managing £10k+/month profitably - Expert-level understanding of Meta Ads Manager and creative testing methodologies - Strong copywriting skills with direct-response marketing principles - Advanced analytical ability to interpret data and make systematic improvements - Experience managing remote creators and production workflows Details - Full-time remote role based in the UK - Remuneration: £45,000–£60,000 per year (may vary based on experience) - Commitment: Monday to Friday, 7am–4pm UK time Why Join Crafti? - Work on Products That Sell Themselves – Our wellness and lifestyle products are genuinely exciting to market. You'll create ads for products that improve people's lives, with authentic customer stories that make compelling content. - Direct Impact & CEO Access – You'll report directly to the CEO with full ownership of our Meta ads performance. Your campaigns directly drive our revenue—when you win, the company wins. - Rapid Career Growth – We're scaling from 7 to 8 figures, and you'll grow with us. Strong performers can progress from Team Lead to Head of Performance within 12–18 months. About Crafti Crafti is a fast-growing Direct-to-Consumer health and wellness brand with sales in the USA and Singapore. We are headquartered in Singapore and operate remotely across four countries. In the last four years, we’ve grown to seven figures in annual revenue with 60–80% year-on-year growth. As we scale towards eight figures, we’re looking for driven individuals who want to learn, grow, and advance quickly alongside the company.