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I am currently working with the investors of a rapidly expanding B2C eCommerce business in the West Midlands as they progress through an exciting phase of growth. To support this next stage, the company is seeking an experienced Fractional CFO to provide strategic financial leadership on a flexible basis. In this role, you will work closely with the business owners and investors, providing clarity, confidence, and commercial insight. You will shape financial strategy, strengthen reporting and forecasting, support capital allocation decisions, and ensure the business is positioned for sustainable and scalable growth. Key Requirements: - You must have proven experience within a B2C eCommerce space - Strong commercial acumen with the ability to translate financial data into strategic recommendations - Demonstrated success partnering with founders, business owners, and investment stakeholders - A hands-on, pragmatic approach, comfortable operating at both strategic and operational levels If you are a commercially focused finance leader seeking a part-time strategic role within an ambitious, founder-led environment, I would be pleased to discuss this opportunity with you.