About

• Company Description
• Lead the standard. Develop the talent. Elevate the fitness experience.
• Everlast Gyms is growing fast – and we’re looking for a Fitness Development Manager to lead the performance, quality, and commercial success of fitness across our clubs from the Midlands to Scotland.
• This is a senior, field-based leadership role for a fitness professional who can influence at scale. You’ll shape coaching standards, develop high-performing fitness teams, and ensure every Everlast Gym delivers an elevated, commercially strong fitness proposition.
• Backed by the power of Frasers Group, this is a career-defining opportunity to leave your mark on one of the UK’s fastest-growing gym brand
• What’s in it for you?
• Regional Leadership Impact
• You’ll own fitness standards across a large estate, influencing performance, people, and product at scale.
• Career Progression Without Limits
• We grow fast – and we develop leaders even faster. This role opens pathways into senior fitness, commercial, and central leadership roles.
• Training & Development
• Ongoing leadership development, advanced fitness product training, and the opportunity to remain hands-on delivering group training and events.
• Reward & Recognition
• Salary: £35,000 + performance bonus
• Company car
• Free Everlast Gym membership
• 20% discount across all Frasers Group brands
• Monthly recognition programmes including Everlast Champions and Frasers Group Champion (double-salary month for winners)
• A Culture Built for the Ambitious
• Fearless, fast-paced, high energy – built for people who back themselves and lead from the front.
• Job Description
• Lead the Fitness Standard
• Act as a visible ambassador for fitness across the Everlast Gyms estate
• Set, embed, and maintain elite coaching standards aligned to the Everlast brand
• Ensure consistent delivery of group training, PT, and fitness experiences across all clubs
• Drive Commercial Performance
• Own and drive the commercial success of the fitness product across your region
• Support clubs to maximise PT revenue, group training utilisation, and engagement
• Use data, insight, and KPIs to influence performance and challenge underperformance
• Develop High-Performing Teams
• Recruit, train, develop, and retain Head Coaches, Personal Trainers, Fitness Coaches, and class instructors
• Support General Managers and Area Managers through onsite and remote coaching
• Build strong pipelines of talent and future fitness leaders
• Deliver Elevated Fitness Experiences
• Lead regional workouts, launches, and events across the Frasers Group estate
• Drive group training engagement through innovative programming and activation
• Ensure fitness environments are professional, safe, engaging, and on-brand
• Execute with Precision
• Lead the rollout of new fitness products and initiatives
• Partner with Learning & Development to evolve training materials and delivery methods
• Maintain brand standards in line with the Everlast brand book across all clubs
• Qualifications
• Level 3 fitness qualification (or equivalent) – essential
• Proven experience delivering a wide range of group training concepts
• Strong knowledge of both boutique fitness and large-scale gym operations
• Experience leading and developing teams of PTs and freelance coaches
• Commercially minded, with a clear understanding of fitness revenue models
• Confident, influential communicator with strong stakeholder management skills
• A passion for health, fitness, and coaching excellence
• Driven, ambitious, and committed to continuous development
• Flexibility to travel extensively and work varied hours to meet business needs
• Additional Information

An opportunity like this at Frasers Group is for the fearless. To make the most of it, you’ll live and breathe our principles

• Own It – Own the standards, own the performance, own the results.
• Think Without Limits – Be bold, be fast, be fearless.
• Be Relevant – To our people, our members, and our future.
• One Team – Aligned, collaborative, and driven to win together.
• Honesty – Build trust, challenge respectfully, and lead with integrity.
• Want to see what we’re building? Visit our Everlast LinkedIn page to learn more.