About

• Company Description
• Here at Gousto, we’re on a mission to become the UK and Ireland’s most loved way to eat dinner, and for every meal to leave the planet better off. We’re changing how people shop, cook, and eat food at home. It’s an incredibly exciting time to join us, and we’re a friendly bunch.
• We’re proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we’re a recipe box company that’s redefining the sector, and we’re passionate about our diverse team and our customers.
• Every team member at Gousto contributes to our success, and we’re committed to creating an inclusive environment where everyone can thrive. Our guiding values: Dream, Deliver, and Care, reflect our ambition to innovate, our focus on meaningful outcomes, and our respect for people and the planet.
• Job Description
• Location: London (Shepherds Bush)
• Employment Type: Permanent, Full Time
• We're seeking a Finance Analyst to join our Commercial Finance team and support informed marketing decision-making and long-term brand growth.
• You’ll be a trusted partner to our Brand and Acquisition teams, working within Gousto’s Activate tribe, the engine room of our customer growth. This role will see you lead data-informed investment decisions and deliver financial insight that optimises spend and drives performance. If you’re passionate about using finance as a lever for impact in a data-rich, collaborative environment, this role offers an opportunity to make a real difference.

Core Responsibilities

• Partner with Brand and Acquisition teams to assess media investments using performance metrics and commercial data
• Analyse the value of new marketing channel tests and brand partnerships
• Lead the financial management of our Refer A Friend programme and support test-and-learn projects
• Model the financial impact of initiatives focused on household and geographic growth
• Evaluate pricing scenarios for customer acquisition, balancing performance and commercial impact
• Collaborate with Tech teams to track performance metrics and align with OKRs
• Coordinate budgeting and forecasting cycles for Brand and Acquisition teams
• Present performance insights and investment recommendations at key business meetings
• Maintain risk-adjusted forecasts across Activate projects
• Actively contribute to team culture, supporting initiatives across Inclusion, L&D, and process improvement

Who You Are

• Experienced in commercial finance with a focus on media ROI and investment analysis
• Confident in financial modelling and communicating complex data clearly
• Collaborative in cross-functional environments with Marketing, Tech, and Trading
• Skilled in interpreting marketing performance metrics and driving decision-making
• Knowledgeable in areas like CPA, LTV, and media mix evaluation
• Comfortable managing dynamic budgets and forecasting in a fast-paced setting
• A proactive problem solver who can influence stakeholders and work independently
• Effective in ambiguity, using data to inform balanced recommendations
• Commercially minded with a drive for insight and efficiency
• Aligned with Gousto’s values and motivated to foster an inclusive, positive team culture
• Additional Information
• Interview Process
• Video call with Talent Acquisition
• 1st stage interview with the hiring manager
• 2nd stage interview & case study

Gousto is for everyone

• Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business, we lead with inclusivity and strive for equity in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.
• Everyone is welcome, and we’re looking for applications from people of all backgrounds and experiences.
• For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.

• We understand that some individuals may require reasonable adjustments to fully participate in the interview process. Please tell us what you need, and we will make every effort to accommodate. (Eg, Extra time or systems accommodations)

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