About

I run an alternative clothing brand Death & Friends built around tattoos, punk style, dark humour, and strong visuals. We also run other stores, including Cracked Tooth Studio and Oxblood Clothing. Your first focus will be Death & Friends. Your work will cover social media marketing, SEO, email campaigns, content planning, and running paid ads on Meta/Google. You’ll set direction for marketing, improve the stores SEO, guide the assistant, and build a simple weekly plan that drives sales. Your Role: You will handle high-level marketing tasks, guide a social/admin assistant, and set up a simple weekly plan to grow sales. You must be experienced, fast, and comfortable working within the budget. Your Tasks: Review Shopify and give clear improvement steps Choose which products and designs to promote Create simple weekly plans Oversee the assistant Run Meta/Google ads Build Christmas traffic plan Track KPIs Requirements: Experience with apparel or lifestyle brands Strong understanding of alternative/punk/tattoo aesthetics Able to work fast with small budgets Good communicator and organised Comfortable with edgy content Before we move forward, could you please answer these questions: Have you managed marketing for a fashion or apparel brand before? Have you worked with alternative, punk, tattoo, or streetwear styles? What’s the first thing you would fix on the Death & Friends Shopify store after a quick look? How would you choose which products or designs to promote first for Christmas? Can you give me one simple Meta or Google ad test you would run with a small budget? What’s your process for improving product listings and doing SEO on Shopify/Etsy? Are you confident setting up and guiding content across Instagram, TikTok, and Pinterest? How would you organise weekly tasks for an assistant and review their work efficiently? Have you helped a brand grow from low or no sales before? If so, how? Can you commit to 5 hours in week one and 3 hours per week ongoing? Are you comfortable taking full responsibility for weekly direction? Thanks, Will