Director of Global Brand & Strategic Marketing

Director of Global Brand & Strategic Marketing

Director of Global Brand & Strategic Marketing

Foresite

1 hour ago

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About

  • Foresite Cybersecurity is a global provider of managed security, cyber consulting, and compliance services. As a Google-first security partner, Foresite combines award-winning Managed Security Services (MSSP) with deep expertise in Google SecOps to deliver robust security outcomes, empowering businesses to navigate the cloud threat landscape with confidence.
  • Role Summary
  • Reporting directly to the Vice President of Growth, the Director of Global Brand & Strategic Marketing serves as the primary architect of the Foresite brand, content engine, and digital strategy. This role is a strategic bridge between executive growth objectives—specifically our Google Cloud partnership—and high-impact tactical execution. You are responsible for evolving the marketing department into a proactive, standardized "Go-to-Market" machine, ensuring that every digital touchpoint, from partner portals to social channels, delivers a consistent and elite security narrative that defends our global client base.
  • Key Responsibilities
  • 1. Brand Strategy & Global Identity
  • Guardian of the Brand: Own and police brand consistency across all artifacts, ensuring logos, global partnership badging, and corporate templates are uniform.
  • Master Governance: Create and maintain the "Source of Truth" for all sales and partner materials, ensuring the global team utilizes the most current strategic assets.
  • Physical & Environmental Branding: Oversee the visual identity for executive events and physical office branding (e.g., HQ interiors) to ensure a seamless brand experience.
  • 2. Content Architecture & "The Content Engine"
  • Strategic Roadmap: Own the content backlog in Confluence/Jira, defining the global schedule for high-value blogs, white papers, and case studies that align with growth targets.
  • Executive Ghostwriting: Partner with Subject Matter Experts (SMEs) to translate academic and technical cybersecurity concepts into compelling, sales-focused narratives.
  • AI-Driven Innovation: Lead the mandate for AI tool utilization (Gemini, NotebookLM, Cling, Nano Banana) to accelerate creative production, video editing, and market research.
  • 3. Web Operations & Digital Experience
  • Digital Ecosystem Management: Architect and update HubSpot landing pages, ensuring optimized user journeys and proper global lead routing to the sales team.
  • SEO & Analytics: Direct the strategy for AI Search Optimization (AEO) and standard SEO; manage tracking tags to provide the VP of Growth with performance and retargeting data.
  • Conversion Mapping: Analyze and refine customer journeys to lower bounce rates and drive conversions through strategic solution-to-consultation flows.
  • 4. Sales & Partner Enablement
  • Enablement Assets: Develop "forcing function" templates (battle cards, call prep sheets) for technical teams to fill out, then polish them into high-performing sales assets.
  • Partner Portal Authority: curate the user experience for the Partner Portal, ensuring global partners can easily access and deploy Foresite assets to accelerate the sales cycle.
  • Requirements & Qualifications
  • Ecosystem Expertise: Mandatory 2+ years of experience working within the Google Cloud ecosystem, with a deep understanding of Google Cloud partnership structures and branding.
  • Geographic Alignment: This role is only open to applicants currently residing in the United States or United Kingdom.
  • Experience: 7+ years of marketing leadership experience, specifically within the cybersecurity or MSSP landscape.
  • Technical Stack: Advanced proficiency in HubSpot, Jira/Confluence, Adobe Creative Cloud, and Lucidchart.
  • AI Proficiency: Demonstrated ability to use generative AI tools as a force multiplier for content and creative workflows