Digital Marketing Funnel Setup & Analytics Optimization Expert
Upwork

Remoto
•19 hours ago
•No application
About
I’m looking for an experienced full-stack digital marketer to set up and optimize a complete multi-channel marketing funnel with proper analytics tracking and reporting. The ideal freelancer should be skilled in paid ads, funnel strategy, and data interpretation, with the ability to deliver tangible improvements within a short timeline. Scope of Work: • Build a simple, high-converting Facebook & Instagram Ads funnel (TOF → MOF → BOF) • Set up and structure Google Ads campaigns for targeted acquisition • Install and configure Google Analytics (GA4), including: Event tracking Conversion setup UTM structure Performance dashboards • Create a branded email template and configure automation sequences • Conduct light keyword research for funnel and ads optimization • Provide a mini performance report with actionable improvement suggestions Requirements: Proven experience with Meta Ads, Google Ads, and GA4 Strong knowledge of conversion tracking, attribution, and data analysis Ability to implement funnels quickly and refine based on data Excellent communication and fast, organized delivery Performance Evaluation (Short Skills Test): Before the project officially begins, the selected freelancer will complete a brief skills assessment—a small practical task designed to confirm their ability to: set up tracking correctly, interpret basic analytics data, and propose best-practice funnel improvements. This test is short, straightforward, and meant only to ensure the right expertise for the project. Start your proposal with "DASH" to show that you read the job description. Goal: A fully functional, well-tracked marketing funnel that begins collecting leads or conversions within days—supported by clean analytics, clear insights, and measurable results.




