About

This role leads the digital content strategy across web, social and CRM for a portfolio of UK B2B product-led brands. It combines strategic ownership, cross-functional collaboration and agency management to drive engagement, UX and performance. Client Details Our client is a well-established, international organisation with a strong UK presence and a portfolio of respected, product-led brands. The business is innovation-driven, commercially focused, and operating at the forefront of long-term market and regulatory change. Description Develop and execute a holistic digital content strategy across web, social media, and CRMCollaborate with channel marketing, product, and cross-functional teams to align content with business objectivesPlan, optimise, and map website content and user journeys to improve engagement and UXManage and coordinate the social media content calendar for timely, brand-consistent messagingOversee the CRM campaign calendar, delivering targeted, data-driven communicationsBrief and manage external agencies to ensure strategic alignment and high-quality deliveryEmbed SEO best practices across digital content, considering AI-led search trendsMonitor and analyse digital performance metrics, providing insights and recommendationsIntegrate content planning with broader marketing campaigns, product launches, and brand initiatives Profile About You: Proven experience in developing and executing digital content strategies across web, social, and CRMYou will have at least 7+ years experience in a similar roleStrong background in B2B product-led marketing or technical/solution-driven environmentsExperience collaborating cross-functionally with marketing, product, and technical teamsSkilled in SEO, content optimisation, and perfo