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Digital Analytics ManagerLocation: London (Hybrid: 3 days a week)Duration: 6 Months, with a strong potential for extensionRate: Circa £400 - £575 per day Inside IR35 We are looking for a highly experienced and passionate Digital Analytics Manager to join the fast-paced environment of a major, world-class financial institution-a key player in global finance-in London. This is a crucial contract role aimed at driving sophisticated, data-driven decision-making across the entire organization. The ideal candidate will possess deep subject matter expertise in the Adobe Experience Cloud, particularly Adobe Analytics (AA), Implementation, and the evolving domain of Customer Journey Analytics (CJA). Key Responsibilities - The Adobe Analytics Manager is pivotal in ensuring accurate data collection and actionable reporting across digital properties. Configuration & Implementation: Lead configuration, implementation, and maintenance of Adobe Analytics and Data Collection for accurate insights.Data Strategy: Define and implement the comprehensive data strategy to optimize digital performance and user experience.Tag Management: Own and manage all internal/third-party tag implementations via a Tag Management System (TMS) for data integrity.Insights Generation: Deliver robust reporting and meaningful insights using Adobe Analytics and Customer Journey Analytics (CJA).Development Integration: Participate in sprint teams to integrate data collection requirements seamlessly within the SDLC. Required Qualifications & Technical Skills - Adobe Subject Matter Expert: Proven deep expertise in Adobe Analytics and hands-on experience with Adobe Data Collection/Implementation methodologies.Technical Proficiency: Must be JavaScript literate with demonstrated experience operating succ