About

We’re launching a new premium power tool brand that will sell both its own branded products (e.g., power tools, tool chests, and related equipment) and through an online retail store. We’re looking for an experienced designer who can build a complete, conversion-focused visual identity across our digital channels and product packaging. The goal is twofold: Create branding to go on the products themselves (logos, packaging, product graphics). Develop a cohesive online storefront look for Shopify, Amazon, and eBay that aligns with that product branding. Scope of Work: Brand Identity: Design a rugged, trustworthy, premium-looking logo and visual style suited to power tools. Create packaging concepts, product labels, and application guidelines (logos on power equipment & tool chests). Provide a brand style guide (colors, fonts, imagery, usage). Shopify: Design and customize a modern, mobile-friendly Shopify storefront. Develop branded product page templates, homepage banners, and visual assets. Structure pages with Figma layouts for developer handoff. Amazon: Create A+ Content / Enhanced Brand Content (images, infographics, comparison charts). Design main product images and secondary gallery images optimized for conversion. Build a branded Amazon Store page with cohesive visuals. eBay: Design branded eBay listing templates and store banners. Ensure all product pages match the brand identity. Deliverables: Logo and brand style guide (fonts, colors, usage examples). Optimized product images, infographics, and banners for Shopify, Amazon, and eBay. Packaging or product mock-ups showing branding on actual power tools/tool chests. Editable source files (PSD/AI/Figma). Designs formatted to each platform’s requirements. Requirements: Proven experience designing for Shopify, Amazon, and eBay (please provide examples/portfolio). Ability to build a rugged, trustworthy, premium aesthetic for both digital and physical products. Familiarity with packaging/label design and marketplace image specifications. Experience preparing Figma designs for developer handoff.