About

Demand Generation Marketing Manager Our client is a fast-growing B2B SaaS business powering communications solutions for businesses. Their products are used both through channel partners and directly by end customers via online subscription. They're scaling fast. with international expansion and investing heavily in data-driven marketing to accelerate growth. They are seeking a Demand Generation Marketing Manager to own and scale their outbound growth engine across both channel and direct markets. This is a hands-on, data-driven role that sits at the intersection of marketing, sales, and automation. Location: Hybrid (London) AS DEMAND GENERATION MARKETING MANAGER YOUR RESPONSIBILITIES WILL INCLUDE: Design and execute multi-touch outbound campaigns across email, LinkedIn, and SMS using automation tools Own the use of Cognism, ZoomInfo, and other enrichment tools to build and maintain clean, compliant prospect databasesTrack and report on outbound performance metrics including conversion rates, opportunity pipeline generated, and ROI per campaignRun structured A/B tests to improve response and conversion rates across campaignsPartner with sales, PPC, content, and lifecycle marketing teams to align outreach strategy and ensure seamless engagement THE IDEAL DEMAND GENERATION MARKETING MANAGER WILL HAVE: Proven experience in B2B SaaS demand generation or outbound marketing, ideally targeting SMBs or channel partnersHands-on experience with data and automation platforms such as CognismDeep understanding of ICP targeting, lead scoring, and outbound cadence designStrong analytical mindset - confident with performance reporting and data analysis toolsUnderstanding of marketing-sales alignment and CRM workflows (HubSpot, Salesforce, or similar) <str