About

We're looking for a Data Analyst (Customer Growth) to join our D2C Marketing team. The successful individual will accelerate the growth of our D2C business by delivering data-driven insights that enhance marketing performance, customer targeting and customer acquisition. What you'll be doing:The Data Analyst will play a key role in improving the efficiency and effectiveness of our acquisition marketing across paid channels, helping us to acquire higher-quality customers, improve LTV and optimise ROI. Sitting within the Customer Acquisition team, this role will provide analytical expertise to performance marketers, while working closely with internal Data teams and an external analytics agency to advance our measurement capabilities, modelling and reporting infrastructure. Working within a regulated financial services environment, this role ensures that data-driven recommendations align with compliance, risk, and governance standards, including consumer duty, and support and enable the business to deliver good outcomes for D2C customers. Key Responsibilities: 1. Performance Measurement & Optimisation Support performance analysis across digital and offline acquisition channels (e.g. paid search, paid social, programmatic, affiliates, partnerships.Contribute to optimisation strategies through data-led recommendations and test results.Track and evaluate key metrics such as cost-per-acquisition (CPA), conversion rate, ROI, and customer lifetime value (CLV).Provide clear, actionable insights to improve CPA, ROI, conversion rates, new funded account growth and overall acquisition efficiencySupport development of measurement and modelling frameworks including: Marketing Mix Modelling (MMM)Multi-Touch Attribution (MTA)Incrementality testingLTV and Propensity