About

Senior Data Analyst- Must be based in Cape Town, South Africa (no sponsorship available) GA4 and Google Tag Manager (GTM) experience is a non-negotiable. About the Company The business places a strong emphasis on people, learning, and long-term growth. Professional development is embedded into day-to-day work, with structured training, exposure to new technologies, and opportunities to broaden skill sets. Collaboration, trust, and accountability underpin how teams operate, creating an environment where individuals are supported to do their best work. The Role The Senior Data Analyst will play a key role in delivering analytics and insight across a varied portfolio of digital marketing activity. Working closely with senior stakeholders within the data function, the role focuses on ensuring accurate data collection, meaningful reporting, and actionable insight to support strategic decision-making. This position suits an analytically minded professional who enjoys solving complex problems, working across multiple projects, and translating data into clear recommendations. The role involves hands-on work with web analytics platforms, tag management systems, privacy-aware tracking solutions, and dashboarding tools. Key Responsibilities Web Analytics & Tracking The primary focus of the role is to ensure robust, accurate, and scalable tracking across websites and digital platforms. Responsibilities include: Reviewing and auditing GA4 implementations to ensure alignment with best practice, updating audit frameworks as platforms evolveConfiguring, maintaining, and optimising GA4 and GTM setups, including consent mode, custom events, form tracking, enhanced ecommerce, and cross-domain trackingSupporting paid media and marketing teams with the validation and troubleshoot