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Data Analyst - Google Analytics (GA4) £40K Coventry (Onsite 4 days per week) A leading retailer is seeking a talented Web Data Analyst to join their expanding digital team. This is a fantastic opportunity to play a pivotal role in shaping how data is used to understand customer behaviour, optimise digital performance and support strategic decision-making across the organisation. The Role You'll define, evolve and deliver the business's data and reporting capability. You'll own web analytics, create best-in-class dashboards, respond to ad-hoc data and insight requests, and conduct proactive analysis to uncover opportunities that drive growth. Your work will influence high-level decisions, giving you direct visibility and impact right up to CEO level. If you're energised by turning complex data into actionable insight and helping fast-moving teams make smarter decisions, this is a role where you'll truly make your mark. Key Responsibilities Manage and develop the company's web analytics framework, with a strong focus on GA4. Build and maintain BAU dashboards and reporting suites (Looker Studio or equivalent). Deliver clear, actionable insights across web performance, customer behaviour, product performance and competitor trends. Respond to ad-hoc analysis requests from teams across the business. Proactively interrogate data to identify trends, opportunities and optimisation areas. Present complex insights in a clear, engaging way to stakeholders at all levels, including senior leadership. Support ongoing CRO initiatives, including tracking, evaluation and performance reporting. About You Te