About

Title: Data Analyst Location: London (Hybrid - Office twice a month) Sector: Financial Services Salary: £45,000 - £55,000 DOE About the Company Our client is a fast-growing financial services company known for its data-driven culture and customer-focused approach. They are expanding their analytics capabilities and seeking a mid-senior level Data Analyst to join the Marketing team to support both B2B and B2C initiatives. Role Overview As a Data Analyst, you will transform marketing and customer data into actionable insights that drive commercial performance. You'll work closely with marketing stakeholders to support campaign optimisation, customer acquisition, and engagement strategies across both B2B and B2C audiences. This role is primarily remote, with office attendance twice a month in London. Key Responsibilities Deliver actionable insights to support B2B and B2C marketing strategies Analyse marketing performance, customer behaviour, and campaign effectiveness Extract, manipulate, and analyse data using SQL Develop and maintain dashboards and reports using Power BI Use Google Analytics to track and optimise digital performance Apply Python for advanced analysis, automation, and data modelling Partner closely with marketing teams to translate business questions into data-driven solutions Present insights and recommendations clearly to non-technical and senior stakeholders Ensure data accuracy, consistency, and adherence to governance standards