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Fantastic opportunity for a D2C/Ecommerce Lead to join a premium personal care brand Client Details A fast-growing consumer brand operating in the personal care space, built primarily through D2C channels, continually introducing new product categories, launching into retailers nationwide, and growing internationally. Description International Growth & Commercial Oversight Set direction and lead execution for international direct-to-consumer growth in line with wider digital commerce ambitionsTrack and interpret commercial performance across acquisition, repeat revenue, conversion efficiency, unit economics, and marginSurface trends, risks, and opportunities, and communicate clear recommendations to leadership On-Site Experience & Conversion Contribute to the design and optimisation of on-site experiences for distinct audiences, launches, and campaignsWork closely with growth stakeholders to shape and refine market-specific acquisition offers based on performance Demand Planning & Launch Readiness Coordinate with operations and supply partners to anticipate demand and align inventory plansMonitor stock health across fulfilment networks to support uninterrupted tradingInform launch volumes for new products using historical data and forward-looking marketing inputs Commercial Presentation & Offer Strategy Support regional pricing, bundling, and category rollouts in partnership with commercial teamsEnsure regional product pages accurately reflect positioning, content, and commercial terms International Enablement & Expansion Define and manage localisation across markets, including language, currency, payment flows, and customer touchpointsOversee content adaptation processes for international storefrontsPlan and sequen