About

CRM Marketing Executive - Fixed Term ContractFully remote£35,000 - £40,000 THE COMPANYOur client is a scaling, membership-led organisation operating a subscription model and delivering partner-driven offers and experiences to a broad member base across multiple sectors. THE ROLEReporting to the Lifecycle Marketing Lead, you will join the growing CRM and lifecycle team, focusing on delivering multi-channel CRM campaigns and executing automated lifecycle journeys. Key responsibilities include: Building and deploying lifecycle, transactional, and promotional campaigns across email, push, SMS, and in-app messaging using Braze Supporting automated journeys including onboarding, renewal, and win-back programmes Developing and maintaining reusable templates and modular designs across CRM channels Creating and adapting campaign copy to ensure messaging is clear and consistent Keeping journeys and content up to date, refreshing offers and seasonal messaging Supporting segmentation, tagging, and personalisation for dynamic content Monitoring live campaigns and journeys, identifying optimisation opportunities Assisting with campaign reporting and analysis to improve performance YOUR SKILLS AND EXPERIENCE At least 1 year of experience in a CRM, lifecycle, or email marketing role Hands-on experience with Braze platform. Confident building journeys, templates, and multi-channel campaigns Strong attention to detail, particularly around QA, segmentation, and personalisation Organised, proactive, and comfortable in a fast-paced environment Copywriting experience is not essential; confidence editing and adapting messaging is sufficient THE BENEFITS Hands-on exposure to sophisticated marketing automation in a growing team Opportunity to develop technica