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CRM ExecutiveEmail, SMS & Member RetentionSalary: circa £30,000Location: Norwich outskirts, Norfolk (office-based)CloudScope is recruiting on behalf of a growing online entertainment business that’s investing heavily in customer retention and lifecycle marketing.This is a brilliant opportunity for a data-minded CRM Executive who wants their work to matter. You won’t be stuck pressing send on pre-built campaigns. You’ll be shaping how customers engage, return, and stay loyal.If you enjoy improving open rates, testing ideas, and seeing direct commercial impact from your campaigns, this role will keep you motivated.You’ll join a focused CRM team where business-as-usual campaigns are already performing well, but there’s real appetite to do more. The leadership team wants someone who can bring ideas, insight and curiosity into retention, early-life journeys, and win-back strategies and they’ll listen to you.You’ll work across email, SMS and app-style communications, using data to decide what to send, when to send it, and who should receive it.The Role:Build and optimise email & SMS campaigns that directly improve open rates, engagement and second purchasesWork on retention, churn prevention and win-back flows, helping customers stay active for longerCreate and improve automations so campaigns work harder without manual effortA/B test subject lines, content, timing and journeys, learning what genuinely drives behaviourAnalyse reporting and segmentation, so decisions are based on insight, not guessworkSupport subscription growth and early-life retention, influencing customers at the most critical stagesWork beyond revenue alone, focusing on funnel performance, repeat usage and lifecycle healthContribute