About

• CRM Executive
• Department: Marketing
• Employment Type: Full Time
• Location: United Kingdom
• Compensation: £28,000 - £32,000 / year

• Description
• The Role

• The NOTHs CRM Executive will play a key role in getting our CRM campaigns over the line and delivered to our customers. This role will report directly to the Retention Strategy Manager with a range of operational responsibilities. From the scheduling, coordination across departments all the way to delivery, this role will manage the end-to-end production of CRM communications.

• Being data driven and commercially minded, this role will support the Senior CRM Executive and Retention Strategy Manager with customer segmentation, life cycle journeys and analytics. We are looking for a motivated and organised team player who can represent CRM within the business.

• Accountabilities
• Support the Retention Strategy Manager and Senior CRM Executive with campaign operations, predominantly for email, push notifications and other channels as required.
• Managing the end to end process of broadcast email and push campaigns - briefing, building, testing and scheduling. Delivering campaigns to the agreed deadlines.
• Using data and analytics to find optimisations with CRM communications specifically at different lifecycle stages
• Reviewing our deliverability platform and sharing insights or actions with the CRM team
• Support the Senior CRM Executive with segmentation and automated journey management
• Brief campaigns and liaise with product/creative teams to support the planning and creation of our content.
• Liaise with other departments that contribute to campaign creation, from start to finish (Curation, Commercial, Copy, Creative, Brand)
• Segment and target the database to ensure content is relevant to the recipients
• Champion good platform housekeeping plus a good knowledge of email/push best practice.
• Monitor competitor activity and summarise key trends and developments for the wider team
• Delivering insights to senior stakeholders, creating clear commentary utilising data
• Supporting the management of budget processes; PO raising
• Having complete and thorough understanding of the customer lifecycle
• Executing A/B testing in our broadcast communications and presenting results back to the wider team

• Some key skills and experience you’ll need...

Technical skills

• Experience in a CRM role
• Experienced in developing and optimising campaigns
• Experience using email service providers and deliverability tools
• Confident and experienced in campaign development including all phases of briefing, building and reporting
• Strong analytical and reporting skills with a metrics-driven marketing mind
• Awareness and knowledge of digital marketing channels that traditionally sit outside of the CRM remit
• Understanding of email best practices
• Full proficiency using Microsoft Office

Human skills

• Keen interest in understanding shopper behaviour and journeys
• Organised and able to manage multiple tasks and stakeholders ensuring deadlines are met in the most efficient and effective way
• Ability to work collaboratively around the business, naturally good at building relationships
• Customer focused, always putting the customer first when making decisions
• Ability to adapt and work within a fast paced retail environment
• Results orientated; decisive and able to confidently make day to day decisions
• Exceptional eye for detail with strong organisational and prioritisation skills
• A passion for CRM. Up to date on the industry, digital platforms, and changes as they roll out
• Proactive and independent; questioning the status quo, constantly looking to use their initiative and improve CRM capabilities, suggesting new ideas and technologies
• Natural people person who can build great relationships with other teams
• Don’t meet every single requirement? No problem. Your strengths, passion & fresh perspective could be just what we’re looking for - so we encourage you to apply!

• What we offer
• Our perks
• It's super important to us to make sure everyone feels safe and looked-after, which is why we've got a wide range of benefits in place. From supporting you and your loved ones with healthcare to cheeky 'just because' gifts, we're here for you.

• We've got a ton of good stuff for everyone - like private medical insurance, a health cash plan, an electric vehicle scheme, mental health platform access, cycle to work scheme, and a 20% discount on our website. To find out more about what we offer, have a look here.
• We've also worked very hard to come up with a set of policies to support our people in any situation- like medicalised leave, menstrual leave, and primary carer leave.

• Full-time NOTHS-ers get 25 days of holidays each year (plus bank hols!), as well as having the opportunity to work from anywhere for two calendar months a year. Did someone say beach holiday?

• How we work
• Here at NOTHS, we embrace a remote-first approach to work, recognising the value of flexibility and the diverse talents that remote teams bring to the table. Our remote work culture is designed to empower our employees, foster collaboration, and create a community that transcends physical boundaries.

• Under this framework, all of us operate remotely, convening as teams at regular intervals that suit each team best. These gatherings serve various purposes, including ideation sessions, hackathons, or simply fostering valuable face-to-face interactions.

• Every quarter, we hold a Get Together and the whole company meets for a fun-filled day (with no shortage of food!) with some special guests... our small brand Partners!

• Want to find out more? Take a look here.

• Diversity, Equity, & Inclusion
• DEI is really important to us and that’s why everyone’s welcome at Not On The High Street – whoever they are, whatever their background.

• We are committed to embracing and encouraging our employees’ uniquenesses- whether this is in age, people with disabilities, ethnicity, family structures, gender, LGBTQ+ identity, lower income backgrounds, race, religion, the intersectionality or all/any of these and other aspects making us who we are. We take pride in treating all of our employees fairly and we want our people to feel respected, valued and recognised within the workplace.
• As part of your application, you’ll be asked to complete an optional demographic survey to help us learn more about who wants to work with us. Responses will only be used to help us figure out how to make our team even more inclusive and attract more brilliant people to join us!

• We'll also ask whether you need us to make any reasonable adjustments to the interview process should you need them and you can answer this question should you choose to in the application phase.
• Apply to join Team NOTHS!
• Our recruitment processes are fully remote, taking advantage of the wonders of modern-day technology.
• We’d love to hear more about you, your experience and why you want to join our team.
• Good luck!