CRM Campaigns Analyst
Capital On Tap
Cardiff, Wales, United Kingdom
•3 hours ago
•No application
About
- We’re Capital on Tap 👋
- 💳 Capital on Tap was founded with the mission to help small business owners and make their lives easier. Today, we provide an all-in-one business credit card & spend management platform that helps business owners save time and money. Capital on Tap proudly serves over 200,000 businesses across the world and our goal is to help 1 million small businesses by 2030.
- Hybrid role based 3 days a week in our Cardiff office.
- The Role
- We are looking for a data-driven CRM Communications Officer/ Analyst to join our team. This is a hybrid role that blends creative storytelling with data-driven marketing. You will not only craft compelling messages but also ensure they reach the right customer at the right time through sophisticated targeting.
- Working closely with our Growth Associate and Marketing Manager, you'll dive deep into our customer data to understand behaviour and identify key segments for targeted campaigns. A major part of your role will be to master our CRM platform, Customer.io, using it to build, test, and deploy communications across email, SMS, and other channels.
- Reporting to our Marketing & Communications Senior Manager, you'll gain invaluable experience at the intersection of marketing, data, and technology in a fast-paced FinTech environment. This is a brilliant opportunity for a strong communicator who is eager to develop in-demand technical marketing skills and see the direct impact of their work on hundreds of thousands of customers.
- What you'll be doing
- Build, test, and deploy largely email marketing campaigns and automated workflows using our CRM platform, Customer.io.
- Draft, edit, and proofread a wide range of communications, ensuring a high standard of quality.
- Analyse and use customer data to build and refine audience segments for targeted campaigns.
- Monitor campaign performance and assist in preparing reports on key metrics.
- Support A/B testing of subject lines, copy, and calls-to-action to improve effectiveness.
- Collaborate with Product, Operations, and Credit teams to gather information for customer updates.
- Maintain a content calendar for customer communications to ensure a coordinated approach.
- What we are looking for
- Around 1–2 years of commercial experience in email marketing, CRM, growth, or a related role.
- A data-driven mindset i.e. enjoys working with data to understand performance and customer behaviour.
- Experience analysing data or campaign performance (e.g. Excel, SQL, BI tools, CRM reporting), or a strong desire to build these skills.
- Excellent verbal and written communication skills, including copy editing and proofreading
- Experience with any CRM or email marketing platform is a big plus (e.g Customer.io, Braze, Hubspot), but a proactive willingness to learn is essential.
- What you get in return
- ✨The opportunity to deliver high-impact projects that will have immediate and noticeable impact on our business
- 📈A competitive salary and meaningful career progression
- 🏥 Private Healthcare, Worldwide Travel Insurance and Dental Cover through Vitality
- 🎁 Anniversary Rewards (£250, £500, £750, 4-week Fully Paid Sabbatical)
- 👛 Salary Sacrifice Pension Scheme up to 7% match
- 🏖️ 28 days Holiday (Plus Bank Holidays)
- 📖 Annual Learning Budget
- 👪 Enhanced Parental Leave
- 🚲 Cycle to Work Scheme
- 🚂 Season Ticket Loan
- 💬 6 Free Therapy Sessions Each Year
- 🐶 Dog Friendly Offices
- 🍫 Free Drinks and Snacks In Our Offices
- Interview Process
- ✨ 30m initial interview with Talent Partner
- ✨ 45m interview with Marketing & Communications Senior Manager - technical questions and CV walk through
- ✨ Take Home Task, followed by 1hour final stage interview with Marketing & Communications Senior Manager and CCO
- Other Info
- 👍Check out our ‘Top Tips’ for interviewing.
- ✔️Keep updated on new job opportunities by following us on Linkedin.
- 📧Email careers@capitalontap.com if you have any questions.
- Excited to work here? Apply!
- If you’d like to progress your career within our fast growing, profitable fintech then click apply and we will aim to get back to you within 3 working days (during busy periods this could take up to 5 working days.)




