Creative Operations Lead

Creative Operations Lead

Creative Operations Lead

Upwork

Upwork

Remoto

1 week ago

No application

About

Role Overview: We are looking for a highly organized, data-driven Creative Operations Lead to act as the bridge between our Media Buying team and our Creative/Editing team. You will not just be "managing tasks" — you will be the engine of our creative fulfillment. Your job is to translate data and market research into actionable briefs, manage the production pipeline, and ensure our ad accounts are constantly fed with high-performing, winning creatives. The Mission: To maintain a high-velocity "Creative Supply Chain." You will analyze our internal daily trackers and weekly AI-driven market research to spot opportunities, then push the creative team to execute quickly. Key Responsibilities: 1. The Daily Pulse (Reactive Strategy) -Review our Internal Daily Tracker every morning to spot declining trends or ad fatigue. -Identify "Red Flags" (e.g., CPA rising on a specific creative) and immediately brief "Iterations" (hook changes, pacing edits) to the editors to extend the life of the ad. -Ensure these fix-requests are completed within 24 hours. 2. The Weekly Strategy (Proactive Strategy) -Review our weekly AI Market & Competitor Report (which details trending formats and competitor launches from the last 7 days). -Translate this research into concrete Creative Briefs for net-new concepts. --Example: "The report shows 'Green Screen' ads are trending for this niche. Let's script 3 variations for Client X." 3. Pipeline Management & Execution -Own the Master Production Sheet. You must know exactly where every video is in the process at all times. -Briefing: Write clear, actionable instructions for editors (Script, Hook, Visual References). -Unblocking: Actively manage the editors to ensure deadlines are met. -Quality Control: Review final video assets against the brief before they are sent to the Media Buyer. Requirements: -Experience: You have worked in a Performance Marketing Agency or D2C Brand. You understand what "Direct Response" is. -Data Literacy: You are not afraid of spreadsheets. You understand metrics like ROAS, CTR, and Thumbstop Ratio. -Operational Excellence: You are hyper-organized. You hate missing deadlines and love checking boxes. -Tools: Proficient in Google Sheets, Slack, and Project Management tools (Asana/ClickUp/Monday). Shift/Hours: Must be available during UK/US hours. TO APPLY (Please create a loom vide and Please answer these 3 questions): 1. If a Media Buyer tells you an ad has a high Click-Through Rate (CTR) but low Conversion Rate, what kind of creative iteration would you brief the editor to make? 2. Which Project Management tools or Spreadsheet systems have you used to manage creative pipelines in the past? 3. Please share one example of a "Creative Strategy" or "Angle" you developed based on competitor research.