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We’re creating a 2-minute pitch video for a media challenge. The video should present a bold, creative campaign idea that demonstrates how new media can drive awareness and engagement in B2B. The final video should be high-energy, visually engaging, and LinkedIn-native (subtitled, vertical or square format). 1️⃣ Campaign Strategy (What we’re pitching) The campaign is called “The Better Decisions Test.” It’s a playful, interactive quiz where professionals discover their Decision-Maker Archetype (Visionary, Analyst, Collaborator, Pragmatist, Optimizer). At the end, participants get a shareable LinkedIn card with their archetype and the campaign hashtag #BetterDecisions. Each card prompts tagging peers (“Tag another Visionary you know”), creating a viral loop. 2️⃣ Core Theme (Why it matters) The product we’re aligning with is about empowering faster, smarter, more transparent decisions in high-stakes environments. This campaign humanises that mission by inviting leaders to reflect on their own decision-making style. Every archetype is framed positively, so participants feel proud to share. The campaign reframes a complex B2B narrative into something accessible, fun, and shareable.