Copywriter – Creative

Copywriter – Creative

Copywriter – Creative

Real Chemistry

Edinburgh, UK

2 hours ago

No application

About

  • At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.
  • Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.
  • Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

Role summary

  • The ideal creative senior copywriter candidate is looking to take their next career step and is unafraid to roll up their sleeves and collaborate with medical writers and other cross-functional colleagues to develop scientifically accurate creative content across multiple customer channel engagements. The senior copywriter strives to elevate a medical brand story, while at the same time delivering messaging that motivates targeted HCPs to advance patient care. This person is a seasoned pro with the innate ability to help lead workstreams and junior creative teams in driving client brand strategy to the next level.

Role responsibilities

  • Otherwise known as the “essential functions,” these are the parts of the job crucial to successful performance.
  • Provides tone, style, structure, and voice for all content based on scientific brand strategy, creative brief, and cross functional team
  • Is able to pivot writing approach, tone, and “voice” to reach different clients, brands, and audiences.
  • Writes for one or more brands, working closely with medical to ensure clinical accuracy while staying true to the brand voice.
  • Writes clear, concise, accurate, and well-organized copy appropriate to the relevant format and/or channel (print, digital, online, potentially, social).
  • Is responsible for short- and long-form copy development for both HCP and patient audiences; prepares copy for review with creative lead, medical, and account teams
  • Actively participates in discovery, customer strategy sessions, Big Idea generation, and client meetings; helps shape all content development
  • Actively participates in shaping the creative strategy by demonstrating strong conceptual abilities and offering unique solutions to challenges
  • Can clearly and confidently present highly regulated, scientifically oriented creative work to clients, including medical and regulatory reviewers (with oversight); this person clearly and confidently presents work to internal teams as well (creative, medical, and account).
  • Can seamlessly integrate the conceptual creative approach with client's medical and legal requirements and is also able to contribute and execute strategic and tactical advertising/communications concepts and ideas that effectively address business challenges.
  • Experience working in concert with an art-side partner (e.g., Senior Art Directors) is a must
  • Experience working with medical writers, client services, and editors to ensure work is on target, on strategy (meeting business objectives), and on deadline
  • Manages multiple projects, sometimes for different brands; manages workload and timing, proactively informing copy lead and project manager of potential threats to meeting deadlines.
  • Contributes to a culture of collaboration and creativity within the team and the wider agency

Minimum and preferred qualifications

  • Bachelor's degree in advertising, communications, journalism, or similar creative writing program
  • 3-5 years of professional writing experience and creative leadership in an advertising or digital agency; pharma or health and/or wellness/healthcare writing experience is required
  • Strong experience working on large cross-channel and/or direct marketing brand initiatives, including rich media, web, direct, print; experience with online and social media is a plus
  • The candidate must present a solid portfolio of campaign material (conceptual through completion) that represents their individual writing across multiple channels and platforms
  • Portfolio demonstrates strategic solutions to client problems or projects that show strategic and conceptual thinking across a broad range of tactics, including both short- and long form writing.
  • Experience helping lead and support a creative team (art and copy) on brand strategy and deliverables; this seasoned individual contributor may oversee creative team members on assigned projects.
  • Deep experience in pharmaceutical writing from a strategic (brand and scientific research) foundation
  • Ability to create written materials from concept through execution across multiple platforms (digital and traditional)
  • About RC Medical
  • As an omnichannel organization focused on delivering exceptional medical communications and education for our clients, we believe our teams are stronger and better able to deliver when every team member has an appropriate understanding of our services. In this role, you must have an expert level of conceptual and functional understanding of modern digital marketing practices necessary to execute. Individualized training will be provided based on assessment fluency results.
  • Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.
  • We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.
  • Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.
  • Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.
  • *Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.