About

• Content Marketing Manager - Inclusion and Diversity

Thank you for considering coming to work with us at Inclusive Employers. We hope this information can help you decide whether to apply. Before you get into the detail, though, here are some headlines

• Salary: £45K - £50k p.a.
• Base: Remote/Hybrid – London area - ( you must be able to commute to our London office around 2 days per week )
• Working pattern: This is a Full-Time role, (Flexible Options are available)
• We are a Disability Confident Employer and offer a guaranteed interview scheme for any disabled applicant who may wish to take up this offer, where they meet the minimum requirements for the role.
• You must be eligible to work in the UK to be considered for this role.
• Obviously, we really understand the importance of different voices, experiences, perspectives and backgrounds within the workforce. Our workforce is no different and we strongly encourage applications from members of minority groups and all sections of the community.
• If you think you might have the skill set required for this role, but are not 100% sure, please do still apply and let us decide. We know that certain groups rule themselves out of interesting opportunities assuming that others will be more successful but please don’t be that person. We want to hear from the widest cross-section of the community.
• Should you require these documents in alternative formats, please contact
• recruitment@inclusiveemployers.co.uk.
• About Inclusive Employers
• As the UK's first and leading cross-sector membership organisation, we support employers in their goal to build inclusive workplaces and diverse workforces. Working across the whole spectrum of inclusion, in addition to member services, we design and deliver training and consultancy solutions.
• We work in partnership with our members to bring together best practice and cutting-edge thinking to promote innovation in this area and support businesses to benefit from inclusion's social and commercial benefits.
• Content Marketing Manager Job Description
• Job purpose
• Working in a marketing team of three, this role plays a key part in building brand awareness and ensuring we are in the hearts and minds of potential buyers wherever they are in the buying process (at any one time around 60% of target companies are not looking for a solution, whilst 34% are doing vendor research and shortlisting). Using account-based marketing (ABM) principles, the Content Marketing Manager will develop a strong understanding of the different members of the buying group, what they need at each stage of the buying journey and how to deliver value to them through content. By understanding our buyers and the market we can then position Inclusive Employers as thought leaders and trusted partners in creating inclusive workplaces and cultures.
• Key responsibilities

The following are the key elements of the role

• Own and deliver the content strategy across the entire buyer journey/ marketing funnel — awareness, consideration, and decision.
• Create engaging, SEO (Search Engine Optimisation) and AEO (Answer Engine Optimisation) optimised content in multiple formats: blogs, whitepapers, guides, LinkedIn posts, email nurture assets, and webinars.
• Develop and manage a keyword and SEO/ AEO strategy to ensure organic visibility and traffic growth for target topics and themes.
• Plan and deliver thought leadership webinars, managing the full lifecycle — from topic design and promotion through to post-event nurture and reporting.
• Manage and grow the corporate LinkedIn presence, posting daily in varied formats (articles, carousels, polls, video, and commentary).
• Ensure all content reflects the brand voice and aligns with customer insight gathered through social listening and market engagement.
• Support the Account-Based Marketing (ABM) pilot by creating sector-specific and persona-based content tailored for targeted outreach which positions sales as credible and trusted experts in that sector.
• Collaborate closely with the Digital Marketing Manager to align SEO content with PPC, retargeting, and campaign performance data.
• Use AI tools (e.g., Claude, ChatGPT, Jasper, HubSpot AI, SurferSEO) to enhance ideation, keyword research, and content production while maintaining editorial quality.
• Report and track the ROI / performance of content activity using engagement, organic traffic, MQL influence, and pipeline contribution metrics and linking outputs to lead generation, pipeline and revenue outcomes
• Manage freelance writers or content partners when needed to scale output efficiently.
• Development opportunities
• We invest in developing our staff through our own courses, external development opportunities and through a comprehensive programme of internal CPD sessions. As far as possible, we enable staff to develop their own areas of specialism and passions.
• What we like about working at Inclusive Employers

We asked our employees to share what they felt was unique and special about working for Inclusive Employers to help give you a sense of what it is like here. These are their quotes, we have tried to organise them into themes

The Culture

• High level of autonomy, freedom and the chance to be creative
• High trust culture – supports flexible working
• Extremely supportive team culture – we want each other to succeed and provide support when and where it is needed
• Everyone is encouraged to give their opinion/input and it feels like you’re genuinely being listened to
• I feel valued for the experience and knowledge I bring – it is encouraging and confidence-boosting!
• Each team member is valued for the skills, knowledge and experience they bring both to their job and the team/organisation as a whole
• We have less politics to navigate compared to “in-house” roles as we are working with people internally and externally that get it
• We work at pace, it is a fast-moving, fluid environment where roles are challenging and stretching
• Opportunities to learn on the job, muck in, and help out with different tasks
• Strong and rewarding relationships with members
• The opportunity to be visible and heard in the business and with our members
• Working in varied environments – with different types of organisations – gives a lot of scope to gain experience and knowledge
• Amazing access to a very wide range of employers working on projects to influence culture
• We are respected as experts and innovators

The work

• The chance to plan and deliver innovative projects
• Extensive variety of tasks and responsibilities which are ever changing
• Opportunity to shape and evolve your role
• A total focus on inclusion – which makes every day interesting even in just the more casual conversations we have within the office – like-minded people
• The opportunity to explore inclusion as an everyday issue
• Getting to work in areas/fields of expertise/topics you really care about
• Person specification
• We are looking for a motivated and experienced individual who can add value to our amazing team. This is a new team that is looking to create a new playbook for B2B marketing that breaks the old spray-and-pray model and understands the need to invest in both brand and demand to drive long-term, sustainable growth.
• If you are happy to take the lead and have proven experience of these key requirements, we would really like to hear from you.
• This is the minimum criteria for the role:-
• Demonstratable track record of delivering measurable results and organic growth through B2B content marketing, ideally in consulting, training, or professional services sectors.
• Strong analytical mindset, comfortable delivering to KPIs, interpretating data and translating insights into actions.
• Strong writing and editing skills with a solid understanding of on-page SEO and AEO, keyword optimisation, and content structuring for search intent.
• Experience of managing LinkedIn content strategies and developing thought leadership campaigns that deliver tangible results.
• Good working knowledge of SEO tools (e.g., SEMrush, Ubersuggest, Ahrefs, Google Search Console) and analytics dashboards.
• Skilled in using AI writing and optimisation tools (e.g., Claude, ChatGPT, Jasper, SurferSEO, HubSpot AI) to enhance efficiency and insight
• Experience of implementing and using ABM principles and strategy — including persona mapping, account clustering, industry positioning, and sales alignment.
• Experience of using HubSpot for content planning, email campaigns, and performance tracking.
• Personal attributes:-
• Able to work independently and relishes the freedom to come up with new ideas and lead from the front.
• Creative and analytical — able to balance storytelling with data-led optimisation.
• Naturally curious about customer challenges, market trends, and new content formats.
• Experienced and competent in using AI tools to enhance creativity, productivity, and SEO precision.
• Confident communicator who can translate technical or specialist topics into accessible, high-impact narratives.
• Collaborative and well-organised, able to manage multiple content streams and deadlines.
• Passionate about building brand authority through consistent, high-quality content.
• Target driven with the ability to track, analyse and report on the performance of our content marketing strategy, demonstrate ROI and refine approach.
• Strong growth mindset who is always looking for opportunities for marginal improvements, thrives in a testing and learning culture and is passionate about proving impact.
• How to apply
• Please click apply and attach your CV. You will be invited to answer the application questions and a cover letter is not required.
• The CV should clearly align with the requirements of the role at Inclusive Employers.
• Closing date: 5pm Friday 30th January 2026 ( we reserve the right to close this early should we feel it necessary )
• Interview date: February 2026