About

• Company Description
• About Ultimo
• Ultimo is a fast-growing SaaS company helping organisations around the world manage and optimise their physical assets. Our software supports industries where uptime, safety and efficiency really matter — from healthcare and education to manufacturing and infrastructure.
• We’re growing internationally and investing heavily in brand, demand generation and organic growth. That’s where you come in.
• Job Description
• About the role
• As Content Marketing Manager, you are the driving force behind Ultimo’s organic growth strategy. You own how our content is discovered, experienced and reused across the buyer journey — with a strong focus on SEO, GEO and AI-led optimisation.
• You combine strategic ownership with hands-on execution. Using data, AI tools and close collaboration with internal teams and agency partners, you turn insights into high-quality, scalable content that strengthens our positioning and delivers measurable demand impact.
• This role is ideal for someone who enjoys building structure, using data and AI intelligently, and creating content that actually performs.
• What you’ll be doing
• SEO, GEO & Organic Growth (≈40%)
• Develop and execute a structured content strategy and editorial calendar based on SEO and GEO insights, in collaboration with our Digital team and external agency.
• Use AI tools to support keyword research, topic clustering, localisation, content gap analysis and ranking insights.
• Create and optimise website and blog content using SEO and GEO best practices, including metadata, internal linking, structured content and content refresh cycles.
• Translate agency reports and data into clear, actionable recommendations for continuous optimisation.
• Define and maintain SEO- and GEO-optimised content guidelines for the wider marketing team.
• Content Strategy & Creation (≈50%)
• Define and execute a content strategy that supports the full buyer journey across campaigns, SEO, GEO and organic touchpoints.
• Build content frameworks and guidance that enable consistent quality, strong positioning and scalable production.
• Produce high-quality demand generation content (blogs, guides, checklists, social content) using AI tools to accelerate creation while safeguarding accuracy, clarity and brand voice.
• Collaborate closely with Product Marketing and Brand & Communications to test and refine messaging, CTAs and formats.
• Track content performance and manage a structured refresh programme for high-value and outdated content.
• Ensure narrative consistency across regions and channels.
• Graphic Design Team Management (≈10%)
• Manage and prioritise work for a small team of graphic designers (2).
• Ensure strong alignment between visual and written content, including incorporating design into SEO strategies.
• Provide clear briefs and constructive feedback to deliver cohesive, high-quality assets.
• Qualifications
• What you bring
• 5+ years of experience in B2B content marketing, ideally in a SaaS or technology environment.
• Proven experience creating and scaling high-performing content across formats and channels.
• Strong understanding of SEO, GEO, digital publishing and content performance metrics.
• Experience maintaining messaging and brand consistency across content.
• Data-driven mindset with the ability to define and track content and engagement KPIs.
• Hands-on experience using AI tools for content strategy, creation, SEO, GEO and experimentation.
• Experience working with HubSpot or similar CMS and marketing platforms.
• Excellent written and verbal communication skills in native-level English (Dutch or German is a plus).
• Additional Information
• Why join Ultimo?
• You’ll own and shape Ultimo’s organic growth strategy at an international scale
• You’ll work in a modern SaaS environment where AI and experimentation are encouraged
• You’ll have autonomy, trust and room to build structure where it matters
• You’ll collaborate with experienced marketing, product and brand teams across regions

• IFS Referral Bonus Code: SH
• Job Location: On site