About

• Define & deliver the EMEA GTM plan: Build country‑specific launch and growth strategies, informed by market insights, consumer research, and brand positioning frameworks. Lead brand positioning & messaging: Champion the consumer brand value proposition; ensure consistent, emotionally resonant storytelling across web, social, CRM, paid media, retail, and partner assets Drive multi‑channel acquisition & retention: Own media strategy and planning and lifecycle marketing (awareness → conversion → activation → retention), partnering with performance, CRM, and content teams to hit growth targets. Orchestrate agency & partner execution: Brief and steer local creative, media, PR, and multi-channel campaign development & execution; set clear KPIs; manage budgets; and ensure on‑time, on‑brand delivery. Enable e-comm & trade marketing: Collaborate with trade and commercial teams to build co‑marketing programmes, in‑store/online merchandising, and joint campaigns that accelerate adoption. Turn insights into action: Translate segmentation, pricing, and volumetric learnings into test‑and‑learn roadmaps; run experiments to improve conversion, activation, and retention. Champion cross‑functional alignment: Partner with Product, Brand, Market Insights, CX, Regional Commercial, and Legal/Regulatory for compliant, high‑impact execution across markets. Measure what matters: Define KPIs, and reporting cadences; diagnose performance across channels; course‑correct with data‑driven recommendations. 10+ years in consumer marketing, brand management, or growth roles, ideally in consumer health, wellness, or consumer tech across multiple EMEA markets. Proven success launching and scaling brands with differentiated positioning and multi‑channel GTM strategies (DTC and partner/retail). Expertise in media planning, CRM/lifecycle, and performance optimisation; comfortable with experimentation and funnel analysis. Strong storytelling & copy skills paired with rigorous analytical acumen; you can inspire creative excellence and insist on measurable outcomes. Agency leadership experience and cross‑functional collaboration in matrixed, fast‑paced environments. Familiarity with regulated categories and compliant claims development is a plus; retail/ecommerce and trade marketing experience is highly valued. Experienced in working in global or regional marketing roles and leading marketing teams to drive execution of local marketing strategies. Experienced in market research, business strategy, partner management, and comfortable working within a regulated environment. Typically requires a Bachelor's degree and a minimum of 13+ years of related experience. At this level a graduate degree may be expected with 6 years of related experience.