About

We’re a B2B company looking for an experienced outbound specialist to set up and optimise our cold email lead generation system. Some initial groundwork has been done, but we need an expert to connect all the pieces, ensure deliverability, and create sequences that convert. Responsibilities: Set up outbound email infrastructure: domains, warm-up, and inboxes. Build the first 3–5 cold email sequences with input from leadership. Source, verify, and clean 1,000+ targeted B2B contacts (HR/L&D or relevant decision-makers). Integrate email sequences with our CRM (HubSpot) and outbound tool (ActiveCampaign or similar). Test deliverability, track open and reply rates, and optimise subject lines and messaging. Document the full process so an SDR can take over seamlessly. Success Metrics (within 2 months): ✅ Email deliverability over 90% ✅ 3 outbound sequences live, sending to at least 1,000 verified contacts ✅ 20–30% open rates, 3–5% reply rates ✅ Process fully documented for handover to SDR Ideal Profile: Proven experience in B2B cold email setup and outbound prospecting, ideally in SaaS or HR tech. Strong understanding of email deliverability (SPF, DKIM, DMARC). Skilled in list-building tools such as Apollo Comfortable with ActiveCampaign, HubSpot, and other CRM/email tools. Writes concise, effective cold emails (no fluff or jargon). To Apply: Please share: Examples of previous B2B cold email campaigns you’ve set up. Tools you typically use for prospecting and email automation. A brief outline of your approach to ensuring deliverability and engagement.