About

About Shift Shift is a high-performance natural deodorant brand built around engineering-level formulations, refillable packaging, and a mission to reduce plastic waste. We’re entering our next stage of growth and looking to elevate our brand expression across all customer touchpoints. Project Overview We’re looking for an experienced brand designer / brand strategist (or small studio) to refresh Shift’s visual identity and messaging, then roll out the updated look and tone across our website, email flows, and social content templates. This is not a rebrand from scratch — it’s an evolution. We want to sharpen what’s working, improve clarity and differentiation, and ensure the brand feels premium, modern, and consistent everywhere. Scope of Work 1. Brand Visual Refresh Refine/redevelop: - Colour palette - Typography (existing: Haskoy Regular as primary brand font) - Graphic motifs & patterns - Iconography -Photography direction (style, lighting, treatment) - Packaging design refinements, e.g. new case colours (optional/add-on) Deliverables: - Updated brand style guide (PDF + usable assets) - Asset library (icons, patterns, graphics, textures, overlays) 2. Messaging Refresh Distill key brand pillars (e.g., performance, sustainability, engineering-led formulation). Refresh tone of voice guidance. Develop copy frameworks for: Homepage Product pages Emails (welcome, post-purchase, referral, subscription, BF promos) Socials (ad captions + organic content) 3. Website Implementation Redesign priority website pages (likely homepage, PDP, landing pages). Provide Figma files ready for dev. Ensure brand consistency and clear hierarchy. Directional copy included in layouts. 4. Email Design System Refresh templates for: Welcome series Post-purchase Review request Referral Subscription Provide editable templates in Klaviyo or Figma. 5. Social Content Toolkit Create a set of reusable templates for: Static posts Stories Reels covers Paid ad creative Clear rules for layout, composition, and messaging. What We’re Looking For - UK freelancer or small studio - Proven experience with premium DTC brands (ideally beauty, personal care, wellness, or sustainability). - Strong design + copy sensibility. - Ability to take an existing brand and elevate it without losing essence. - Portfolio demonstrating clean, modern, conversion-focused design. Deliverables Updated brand identity system Refreshed messaging + tone of voice guide Website designs (Figma) Email template suite Social template toolkit Asset kit packaged for easy use Optional ongoing creative retainer Timeline Ideally 4–8 weeks, depending on scope and your availability. Budget Open to proposals based on experience and scope. Please include: Your project rate or range Relevant portfolio links Timeline estimate