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Looking for an experienced Brand Strategist to develop a comprehensive brand strategy for a premium luxury home brand specializing in cabinetry and interiors. The goal is to establish a clear, consistent, and differentiated brand presence that reflects the company’s innovation, craftsmanship, and high-end positioning across all touch points. This project requires a strategic partner who can define a unified brand language and visual identity, ensuring all communications from messaging to design reinforce the brand’s value and resonate with affluent audiences. The output will serve as the foundation for all future marketing efforts, creating organizational clarity and a consistent, compelling customer experience. Scope & Deliverables: 1. Positioning Strategy – Define the brand’s unique market position, competitive edge, and value proposition. 2. Messaging Strategy – Develop key messages, tone of voice, and brand story that inspire, engage, and differentiate. 3. Brand Style Guide – Establish visual identity standards, including logo usage, color palette, typography, and design system for cohesive presentation. 4. Photography Style Guide – Define the look, feel, and direction of imagery to showcase luxury products consistently. 5. Digital Marketing Blueprint – Create a strategic roadmap linking brand positioning with digital execution, ensuring campaigns align with the brand identity and growth objectives. Required Skills & Experience: Proven experience developing brand strategy and visual identity for premium or luxury brands. Strong portfolio demonstrating positioning, messaging, style guides, and integrated brand strategies. Ability to translate brand strategy into actionable marketing and creative guidelines. How to Apply: Please submit: • A portfolio highlighting relevant brand strategy work, particularly for luxury or premium products. • A brief outline of your approach to developing brand positioning, messaging, and style guides. • Estimated availability and timeline for completion. We are looking for a strategic partner who can craft the brand vision and provide practical, actionable guidelines to guide all marketing and creative efforts moving forward. Spam applications and obvious copy/paste or ChatGPT templates will be deleted instantly.