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Project Overview We are developing a new smoking cessation app that helps people quit traditional cigarettes and move toward alternative nicotine solutions (nicotine pouches, gum, vaping, or heated tobacco). The app uses a simple question-and-answer flow to guide users toward the best alternative for them. The project needs a fast-turnaround brand sprint (2–3 days) to define an initial visual direction for the product. Brand Context Shifted is built on the idea of helping people shift their habits toward something better. It should feel optimistic and confident—representing positive transition, momentum, and progress. The audience skews older but not old—people who have smoked long enough to want to stop and feel like it’s time to make a positive change. The brand should feel bright and human but not ultra-modern or techy. Think bold colors, simple shapes, and approachable typography.