About

About UsWe are Luminex Lab, a fast-growing product design company creating meaningful experiences and beautifully designed products for everyday living. Our vision is that, in every corner of the home, you’ll find our products making life smarter, easier and healthier. Our three primary product lines — Home & Lighting, Beauty and Clean Water Solutions — are steadily gaining traction across European markets. We are scaling our team to lead brand evolution and product performance across social media and DTC channels. The Team You Will Become a Part OfYou’ll join an agile and energetic team that brings fresh ideas and a mix of corporate experience and entrepreneurial creativity. We value people who think beyond the obvious and are excited to help build something distinctive in brand, product and commerce.ResponsibilitiesThis role focuses on driving brand marketing initiatives to support sales across Amazon (as the primary sales channel) as well as other social media platforms.Brand Building (30% of time)Contribute to defining the brand’s strategic positioning through in-depth market research, including target audience analysis, industry trends, and competitors’ insights.Partner with the Head of Marketing and external agencies to shape the brand which aligns with our business objectives while resonating with our target consumers.Assist in developing an integrated brand marketing strategy, including budget planning and success metrics to ensure effective execution.Ensure that all marketing activities feel local and personal, articulating market nuances to team members less familiar with the market.Brand Activation (70% of time)Repurposing and editing content, including videos and imagery, for social channels and the Amazon brand page.Supp