About

Overview We are building a premium healthcare apparel brand (medical scrubs initially, with future expansion into lifestyle clothing and accessories). We already have: An existing logo concept A physical scrub prototype with woven labels Defined brand direction, colour palette, and audience We are looking for an experienced brand identity designer to refine and professionalise our existing logo, not create one from scratch. Scope of Work Logo Refinement Refine existing wordmark (TRUEAST) for balance, clarity, and consistency Improve typography and spacing for professional healthcare use Refine the compass icon for: Digital & print use Embroidery & woven labels (small-scale legibility) Logo System Development Create a complete, scalable logo system: Primary logo (wordmark + icon) Secondary logo (wordmark only) Icon-only mark (simplified) Versions with and without descriptor (e.g. “scrubs”) Production-Ready Assets Deliver logo files suitable for: Apparel tech packs Embroidery Woven labels Packaging Website & social media Deliverables AI / EPS / SVG (vector) PNG (transparent background, high-resolution) Black & white / monochrome versions Simplified icon for embroidery Clear spacing and size guidance (Optional but preferred) 1-page logo usage guide Brand Direction Industry: Healthcare / Medical Apparel Style: Clean, modern, minimal, premium Target audience: Doctors, nurses, pharmacists, healthcare professionals Design reference level: FIGS / Jaanuu / Lululemon (professional, understated) Who This Is For Brand identity designers (not general graphic designers) Experience with fashion, apparel, uniforms, or physical products Understanding of production constraints (stitching, embroidery, woven labels) Comfortable refining an existing concept with feedback Please do not apply if: You rely on AI-generated logos You only create logo marks without brand systems To Apply Please include: A brief note on your relevant experience Portfolio examples of: Logo refinement projects Apparel / fashion branding (if available) Confirmation you can deliver production-ready vector files Budget Open to proposals. We value experience and production-ready quality.